Achieving Victories in Sales: Nadine A. Jaafar, Sales Vice President at PAPEL GROUP, Showcases Skills in Bargaining and Network Development
A Bold Tale with Nadine A. Jaafar: Vice President of Sales at PAPEL GROUP
In this raw and unfiltered chat, we dive deep into the life of Nadine A. Jaafar, the Vice President of Sales at PAPEL GROUP. Let's get to the nitty-gritty, shall we?
Painting the Picture: Background and Company Overview
We asked, "Give us the lowdown on your background and the company's journey." Nadine, being as straight-up as ever, spilled the beans:
"I've got seven years of issuance experience under my belt, working in a certified personalization bureau in the UAE covering the MENA region. Now, I'm the VP Sales at PAPEL, a scale-up in the issuance and acquiring businesses."
When we asked her to describe herself in one word, she said, "Passionate."
Setting the Objectives: Goals at EMEA PAPEL GROUP
Our goal was to uncover the narrative behind these objectives. We inquired, "What are your goals?" Nadine's response:
"On a personal level, I want to make a positive impact on the world. Professionally, I aim to take the PAPEL brand global, bridging the payment gap while sticking to our core values: transparency, security, simplicity, and innovation."
The Biggest Strength of PAPEL: People and Problem-Solving
We pried, "What do you feel is the biggest strength of 'PAPEL' right now?"
"Our number one strength is our people and the way we work toward a common mission to lead in our category. We've got a diverse team with a rich mix of opinions, ensuring fresh approaches to problem-solving," Nadine explained.
Navigating Success: The Evolutionary Path of Nadine A. Jaafar
We embarked on a journey through Nadine's professional trajectory, resulting in her pivotal role as the VP of Sales at EMEA PAPEL GROUP. When we asked about her journey, she shared:
"Luck played a role in meeting great people who opened doors for me, but I'm also an opportunist – I don't hesitate when I spot opportunities that could push me forward."
PAPEL's Inception: Forged by Passion
Our discussion delved into the reasons behind starting "PAPEL." We asked, "What led to the decision to start 'PAPEL'?"
"I made a wrong turn in my career in 2021, taking a job I didn't enjoy in an industry I wasn't born for. Eventually, I left that job, lost the title, and income. I had to reframe my mindset, realizing these changes were beneficial to me. And voila! PAPEL came along at the perfect time, when I was 110% sure I was born to be a payment girl."
Empathy, Courage, and Decisiveness in Overcoming Challenges
We probed into the challenges Nadine faced during her leadership journey, asking, "What challenges have you faced during your leadership journey and how did you overcome them?"
"Unclear or misunderstood expectations – that was a huge hurdle. When expectations aren't laid out, chaos ensues. Politics in the office? Toxic! I'm lousy at playing politics," Nadine admitted.
Her answer to our follow-up question about the key values that helped her overcome these challenges: "Integrity, Resilience, Adaptability, Vision, Empathy, Communication, Decisiveness, and Courage."
During a product launch crisis, she displayed these values, solving the immediate problems, improving the product, and turning the situation into a learning opportunity.
Demonstrating Integrity, Transparency, Resilience, and Vision
When we asked about her favorite aspect of PAPEL's vision, she said, "Everything about PAPEL screams 'drive,' 'vision,' 'global reach,' 'flexibility,' 'agility,' 'speed,' and 'innovation.'"
Building a Strong Brand and Strategies
We wanted to know about PAPEL's strategies and unique attributes. We asked, "What strategies does 'PAPEL' employ and how does it differ from competitors?"
Nadine explained, "PAPEL targets niche markets, innovates, aims to build a lifestyle payments brand, uses agile methodologies, focuses on branding, builds strategic partnerships, and prioritizes sustainability."
Future Changes in PAPEL
We peered into the future to understand the expected changes in PAPEL over the next two years. We asked, "How do you envision 'PAPEL' changing in two years, and how do you plan to bring about those changes?"
"In two years, PAPEL should be more profitable, recognizable, and present in every household. Global expansion is on the horizon!"
Client Benefits from PAPEL
We explored the advantages PAPEL's solutions offer to clients in a competitive market:
"PAPEL offers a secure, agile lifestyle, potentially becoming your next 'Super App' or 'Unicorn.'"
Closing Words to Viewers
In our closing question, we wanted to know if Nadine had anything else to share with our audience. Her final message, "Be passionate about what you do. Passion always beats talent. Don't let anyone discourage you from following your dreams."
- Nadine A. Jaafar, the Vice President of Sales at PAPEL GROUP, has a background in the issuance business, having worked in a certified personalization bureau in the UAE covering the MENA region for seven years.
- The objectives of EMEA PAPEL GROUP, as described by Nadine, include taking the PAPEL brand global, bridging the payment gap, and upholding core values such as transparency, security, simplification, and innovation.
- According to Nadine, the biggest strength of PAPEL lies in its diverse team with a rich mix of opinions, ensuring innovative problem-solving approaches and leading the company in its category.
- In her professional journey, Nadine has been an opportunist, taking advantage of the opportunities she discovered to advance her career, aided by meeting great people who opened doors for her.
- During her time at PAPEL, Nadine has faced challenges related to unclear or misunderstood expectations and office politics, but she overcame these hurdles through integrity, resilience, adaptability, vision, empathy, communication, decisiveness, and courage.
