Actor Cole Hauser joins forces with Frye on 'Yellowstone' project
In the world of fashion and celebrity collaborations, it's always exciting to see a new partnership unfold. On Friday, actor Cole Hauser launched a boot collection with the Frye Company, marking yet another step in his ambassadorship for the brand.
Last year, Authentic Brands Group announced Hauser as a brand ambassador for both Frye and Lucky Brand. Now, he's taking his role a step further by designing a collection that reflects his personal western style and Frye's timeless heritage.
The collection features four men's styles inspired by Hauser's favorite pair of boots. Each design includes leather uppers and a flexible rubber outsole, offering both durability and comfort. The boots range in price from $298 to $348 and are available through Frye's e-commerce platform and in select retailers.
The collaboration between Hauser and the Frye Company is leveraging the current trend for western wear, a trend that has also positively impacted other brands such as Levi's and Wrangler jeans. Beyoncé's 2024 album "Cowboy Carter" has helped build momentum for these brands, with many fans embracing the western aesthetic.
Hauser himself is a firm believer in Frye's quality craftsmanship. "I've always admired Frye for their commitment to creating high-quality, authentic boots," he said in a statement. "I'm thrilled to be a part of this collaboration and to bring my personal touch to the collection."
As part of his ambassadorship, Hauser is expected to participate in collaborations and brand activations. Laurel Deppen's article titled "Authentic names licensing, management partners for Champion," dated Oct. 2, 2024, provides further insight into Hauser's role as a brand ambassador for Frye and Lucky Brand.
Meanwhile, Sperry's Jonathan Frankel talks about licenses, collaborations, and what it means to be authentic in Lara Ewen's article dated Sept. 9, 2024. Frankel's insights offer a broader perspective on the importance of authenticity in fashion collaborations and brand partnerships.
In conclusion, Cole Hauser's boot collection with the Frye Company is a testament to the power of celebrity collaborations and the enduring appeal of western wear. With sizes ranging from 8 to 13, there's a pair of boots for every fan of the genre. So, whether you're a long-time fan of Frye or new to the brand, be sure to check out Hauser's collection and embrace your inner cowboy.
