Actress Shilpa Shetty invests in Limelight, becoming their brand ambassador; Limelight plans to expand to 100 stores nationwide by 2026, asserting their intentions for industry dominance.
Shilpa Shetty, a renowned actor and entrepreneur, has taken on a strategic role as an investor and brand ambassador for Limelight Lab Grown Diamonds, a leading Indian lab-grown diamond jewellery brand [1][2][4].
Shetty's involvement with Limelight reflects a personal and professional alignment with the company's mission to create a conscious and authentic luxury jewellery experience [1][2]. Her role extends beyond public endorsement, as she has also invested in the brand, demonstrating her belief in its growth potential and commitment to values such as sustainability, ethics, and conscious consumerism [1][2].
Recently, Limelight launched the campaign "Let's Get Real", which aims to challenge outdated perceptions of luxury jewellery and shift consumer attitudes towards lab-grown diamonds as a modern, eco-friendly, and ethically responsible choice [1][2][5]. The campaign seeks to replace traditional myths around luxury with a vision of conscious consumption that emphasizes:
- Innovation and sustainability
- Transparency and affordability
- Ethical sourcing, being conflict-free and eco-friendly
- A cultural reset in how Indian consumers perceive diamonds and luxury
Pooja Sheth Madhavan, Founder and Managing Director of Limelight, stated that the brand is not just participating in the lab-grown diamond category, but building it [7]. To this end, Limelight plans to open 100 stores by 2026, solidifying its position as the category leader in India's rapidly growing lab-grown diamond sector [6].
Industry analysts note that brands with early entry and national presence, such as Limelight, are best positioned to capture this demand shift in the market [3]. With Shilpa Shetty's backing, Limelight aims to accelerate expansion and capitalize on the growing interest among young, independent consumers who prioritize sustainability, affordability, and transparency [2].
Rupali Shrivastava, Chief Marketing Officer, stated that the "Let's Get Real" campaign is not just branding, but aligning with the values of modern consumers [5]. Madhavan added that as a first mover, Limelight has the responsibility to shift consumer perception towards lab-grown diamonds [4].
In summary:
- Shilpa Shetty, actor, entrepreneur, and wellness icon, has become a strategic investor and brand ambassador for Limelight Lab Grown Diamonds.
- Limelight Lab Grown Diamonds recently launched the campaign "Let's Get Real", which aims to redefine luxury in India.
- The campaign seeks to position lab-grown diamonds as an ethical and innovative choice, addressing myths around luxury and promoting sustainability, transparency, and ethical sourcing.
- Limelight Lab Grown Diamonds operates over 50 stores across more than 45 cities.
- The brand aims to open 100 stores by 2026 and establish market leadership in India's growing lab-grown diamond sector.
- Shilpa Shetty, a prominent actor, entrepreneur, and wellness icon, has invested in and represents Limelight Lab Grown Diamonds, a leading Indian lab-grown diamond jewellery brand, demonstrating her support for the brand's growth and commitment to values such as sustainability, ethics, and conscious consumerism.
- Limelight Lab Grown Diamonds has launched the "Let's Get Real" campaign, aiming to lead a shift in consumer attitudes towards lab-grown diamonds as a modern, eco-friendly, and ethically responsible choice for luxury jewellery.
- The 'Let's Get Real' campaign is more than just branding; it is aligning with the values of modern consumers who prioritize innovation, sustainability, transparency, and ethical sourcing.
- Limelight Lab Grown Diamonds, with Shilpa Shetty's backing, intends to accelerate expansion and capture the growing interest among young, independent consumers who value sustainability, affordability, and transparency.
- Industry analysts recognize that early entrants with national presence, like Limelight, are best positioned to capitalize on the demand shift in the lab-grown diamond market, aiming to open 100 stores by 2026 and establishing market leadership in India's rapidly growing lab-grown diamond sector.
