Adlook & smartclip Team Up for Innovative, Sustainable CTV Ads in Europe
Adlook, an AI-driven brand growth platform, has joined forces with smartclip, RTL Group's adtech business. This partnership brings innovative CTV advertising solutions to Europe, focusing on real viewer attention and sustainability.
Viktor Zawadzki, Adlook's VP of Platform Partnerships, emphasised the need for CTV innovation beyond traditional impressions. Adlook's AI-powered platform, now integrated with smartclip's broadcaster-led SSP, smartx, offers access to premium European CTV environments. This integration enhances campaigns with Adlook's attention measurement and sustainability-focused solutions.
Advertisers and agencies using Adlook can now activate campaigns across smartclip's extensive CTV, ATV, and digital video inventory in Europe. Adlook's ability to process and activate on CTV bidstream signals enables precise targeting of audiences and transparent reporting of results.
The integration of Adlook and smartclip provides a powerful platform for advertisers seeking innovative, sustainable, and effective CTV advertising solutions in Europe.
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