Advertising Company MediaCom Successfully Secures $1 Billion Media Contract from Mars Inc.
Mars Inc. Extends Partnership with WPP Agency
Mars Inc., the multinational confectionery, food, and petcare company, has expanded its partnership with advertising and marketing giant WPP. This extended collaboration now includes WPP's data arm, Choreograph, and GroupM sister agency Essence, who will be responsible for managing different segments of Mars' business.
The partnership, which has been ongoing for at least three years, was consolidated with WPP three years ago. Following an internal review, Mars Inc. has decided to continue its relationship with the WPP agency, leading to a new four-year contract that began last month and will run through the end of 2025.
Choreograph, WPP's data arm, will be utilized more extensively by Mars Inc., while Essence has been added to Mars' media team, responsible for managing biddable media. However, the specific involvement of these agencies in the different segments of Mars' business has not been detailed in the current search results.
This expanded partnership comes as Mars consolidates a portion of its global media business with Publicis Groupe, who will now handle Mars' snacking and pet care divisions' media from January 2026. This suggests a significant reshuffling of Mars' agency partnerships in the media and brand marketing space.
Despite this shift, WPP continues to maintain relationships with other major clients as it restructures leadership and agency roles. The WPP agency will work on all three segments of the Mars business: Mars Wrigley, Mars Petcare, and Mars Food.
In conclusion, while Mars has recently consolidated much of its global media business with Publicis, the extended partnership that WPP holds with Mars involving agencies like Choreograph and Essence—and the particular segments they serve—is not explicitly described in the retrieved information. Further direct sources from Mars or WPP would be needed to clarify those partnership details.
- Mars Inc. will leverage WPP's data arm, Choreograph, and GroupM sister agency Essence, to manage various segments of Mars' business within its ongoing four-year partnership agreement.
- Beyond managing biddable media, Essence has been added to Mars' media team, indicating a broader role in the confectionery, food, and petcare company's business finance and operations.
