Advertising increases in price within Yekaterinburg, Russia.
Increase in Rental Rates for Advertising Spaces in Yekaterinburg
The rental cost for advertising spaces within the city is expected to rise by 10%, from 805 rubles to 900 rubles per square meter. This increase encompasses billboards, city formats, streetlights, and other structures. Mayor Alexei Orlov signed the corresponding decree.
Revenue from advertising goes directly into the city budget, which is then allocated for the development of Yekaterinburg. Last year, the city earned nearly 270 million rubles from advertising.
As for the transformation of Yekaterinburg's exterior over the past 25 years, here's a snapshot:
Three decades ago, the city was adorned with street advertisements, which were ubiquitous - on bus stops, light poles, building facades, and administrative structures. Fast forward, stricter regulations on outdoor advertising came into effect, effectively improving the city's aesthetic appeal.
Incorporating modern regulations, advertising has gradually evolved, adopting digital media and moving toward less intrusive formats. This shift has resulted in a visually cleaner urban landscape, with greater emphasis on public spaces. While specific details on Yekaterinburg's regulations are not available, it is generally understood that stricter regulations on outdoor advertising can foster a more refined and visually pleasing urban environment.
Financing from the advertising industry significantly contributes to the city's budget, which is further utilized for the development of Yekaterinburg. In light of the increased rental rates for advertising spaces, the news of league with digital media formats and fewer intrusive formats could potentially bring additional revenue, offering a more visually pleasing urban environment.
