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In the bustling world of agency marketing, Molly George, co-founder and CEO of Kickstand Communications, stands out for her unique approach to her role. Nine years into her career at the agency, Molly George discovered that her role required more than just being a connector.
George emphasizes the importance of having a deep understanding of her clients' businesses. This approach, she believes, is integral to her success. "The depth of understanding and passion I bring to my work is a key factor in my best work," she says.
Upon transitioning from the client side of marketing to the agency world nine years ago, Molly George was initially told that she would not need to study brand intricacies. However, her experience contradicted this assumption. She found out that she was expected to understand the brands she worked on, not just be a connector.
George invests time and effort to build a genuine passion for the brands she works with. According to her, this passion cannot be faked. "The passion I develop for the brands I work with is not something I believe can be simulated or faked," she asserts.
This deep understanding and passion for the brands she works with have become the cornerstone of Molly George's approach to her work at Kickstand Communications. By truly understanding her clients' businesses, she is able to effectively communicate, align marketing strategies with business goals, and build trust with the client.
In the agency world, a deep understanding of a client’s business is crucial for a connector role. This knowledge enables the connector to act as the bridge between the client and the agency team, tailoring campaigns and delivering measurable results.
Despite the lack of specific search results detailing Molly George's experience or views on the importance of a deep understanding of a client’s business for a connector role in agency marketing, her work at Kickstand Communications speaks volumes. Her dedication to understanding her clients' businesses, coupled with her genuine passion for the brands she works with, has undoubtedly contributed to the agency's success.
In the course of her work at Kickstand Communications, Molly George uses her deep understanding of her clients' businesses to effectively communicate, align marketing strategies with business goals, and build trust with clients. This understanding, key to her success, she invests time and effort in developing.
Molly George's work in the agency world demonstrates the importance of a deep understanding of a client’s business for a connector role. This knowledge not only allows her to act as the bridge between clients and the agency team, but also enables her to tailor campaigns and deliver measurable results, reflecting positively on her business and career.
