Agency Roster Revamp by Consumer Cellular; $50M Media Contract Granted to Brainlabs
Revised Article:
Lessee, so Consumer Cellular's dumped $50 million into the hands of Brainlabs for their retail media, paid search, and paid shopping biz, bucking the traditional RFP route. Instead of shouting "RFP!" from the rooftops, Consumer Cellular sent out an RFI and proposal, launching a snappy two-round review process. This shake-up comes as Performics and Rain The Growth Agency bid their goodbyes to the account.
Don't worry, Adweek didn't spill the beans on the other contenders clawing for Consumer Cellular's media adoration. Though they did confirm Brainlabs squared off with the incumbent and a smorgasbord of rivals - both independents and holding company heavy-hitters.
Consumer Cellular kept mum on which agencies threw their hats in the ring for this pow-wow. Fact is, Brainlabs managed to woo 'em away from the competition in these spirited contests. Industry scuttlebutt about other agencies vying for this biz is hard to come by, but it's safe to assume Brainlabs made a compelling case, don't you think?
Now, if you're itching for more juicy deets on this media shuffle, you'll want to peruse industry reports or media-focused news sources. There's not much to be found online about this collaborative endeavor between Consumer Cellular and Brainlabs, but fret not, there's always more to dig up!
- The growth in Consumer Cellular's business appears to have led to a significant investment in finance, as they allocated $50 million to Brainlabs, a move that shaking up the industry.
- Amidst fierce competition from various independent and holding company finance agencies, Brainlabs managed to secure Consumer Cellular's business, demonstrating a compelling case for retail media, paid search, and paid shopping.
