Alfa Romeo enthusiasts immerse in passionate car weekends at dealerships
The Italian automotive brand, Alfa Romeo, has unveiled an enticing new communication campaign titled "What Makes Your Heart Sing". This campaign, which is part of a broader narrative journey titled "Learn to Love Again", promises an unforgettable experience for enthusiasts and curious minds alike.
The focus of this event is the new Alfa Romeo Junior, a compact sports car that embodies the rebirth of the Milanese brand. The event, hosted by all Alfa Romeo dealerships in Italy, invites attendees to immerse themselves in the hybrid and electric world of Alfa Romeo, offering a unique opportunity to experience the mix of technology and driving pleasure that Alfa Romeo is known for.
Pedro Alonso, an actor from the popular series "La Casa de Papel", stars in the campaign. His performance pays homage to the visceral passion of driving an Alfa Romeo. The cinematic and suggestive scenes of driving in the campaign are designed to compare the essence of Alfa driving to falling in love.
Pedro Alonso also lends his voice to the new Alfa Romeo Junior spot, singing "Cuore Matto", a classic by Little Tony.
The Alfa Romeo Junior, available in both Hybrid and Electric versions, is offered at an attractive price of €199 per month with financing from Stellantis Financial Services. To sweeten the deal further, there's an extra €1,000 bonus for vehicles already in stock.
The event takes place from September 20 to 21, with artists and bands involved in the celebrations at all Alfa Romeo dealers in Italy. This promises to be an unmissable event for those interested in Alfa Romeo, as they celebrate the rebirth of the brand with the Alfa Romeo Junior.
The communication campaign is an anthem to the free and daring spirit of Alfa Romeo, inviting everyone to experience the passion and excitement that comes with driving an Alfa Romeo. So, mark your calendars and get ready to feel your heart sing as Alfa Romeo takes you on a thrilling journey.
