AliExpress prolongs the holiday shopping spree by unveiling Black Friday deals, offering discounts of a monumental 80%.
In the lead-up to the festive season, a new study by AliExpress reveals insights into European consumer behaviour during Black Friday and AliExpress' discount season.
### Key Findings
1. **Wide Gift-Giving Circle**: According to the survey conducted by Censuswide, 90% of Europeans plan to buy gifts for up to 15 people, with the UK seeing 15% of Britons purchasing for more than 15 individuals. Spain, meanwhile, reports 95% of respondents planning to buy for up to 15 people.
2. **Value-Conscious Shopping**: The survey indicates a trend towards value-driven shopping, with consumers prioritizing low-cost online retailers like AliExpress.
3. **Digital Shopping Preference**: Purchases through social media platforms such as Instagram, Facebook, TikTok, and YouTube are becoming more common, with 18% of respondents planning to buy gifts via these channels.
4. **Sustainability and Local Support**: There is a growing interest in supporting local businesses and retailers that demonstrate care for their employees and the environment.
### Spending Habits
1. **UK Black Friday Spending**: Spending during Black Friday weekend in the UK is expected to reach over nine billion British pounds in 2024, with a significant portion of this being online purchases.
2. **European Trends**: While specific average spending figures are not widely reported for all of Europe, the general trend is towards online shopping and seeking discounts, similar to the UK.
3. **AliExpress Spending**: AliExpress, a major global e-commerce platform, offers significant discounts during its sales seasons, attracting European consumers looking for affordable gifts. However, specific spending figures for AliExpress are not readily available.
### Gift Buying Insights
- **Budget Consciousness**: Consumers are careful with their spending but are willing to invest in meaningful gifts that align with their values. - **Digital Platforms**: Social media and online retailers are crucial for reaching consumers during these shopping events. - **Early Planning**: Many consumers plan their purchases well in advance, looking for early deals and promotions.
### AliExpress Offerings
- **Fast and Reliable Delivery**: AliExpress offers fast and reliable delivery options, with international deliveries to Germany arriving within 7 days. - **Free Shipping and Returns**: AliExpress provides free shipping and free returns for a smooth shopping experience. - **Gift Cards Discounts**: Gift cards can be used for discounts on orders on AliExpress, with a 35 EUR discount for orders over 200 EUR and a 100 EUR discount for orders over 500 EUR. - **Shake and Win Feature**: AliExpress continues its popular "Shake and Win" feature during Black Friday. - **Language Availability**: The platform is available in 16 languages, including a German version.
### Black Friday Discounts
Gary Topp, European Commercial Director at AliExpress, states that the platform offers an incredible selection and discounts of up to 80% for Black Friday. AliExpress is offering high discounts on products during the Black Friday period, and there are more chances to win prizes with the "Shake and Win" feature.
The survey included 11,000 respondents from the UK, France, Germany, Spain, Italy, and Poland (age 18+). AliExpress was founded in 2010 and is a global e-commerce platform serving hundreds of millions of consumers in over 200 countries and regions.
Finance is a key factor for European consumers during Black Friday and AliExpress' discount season, as the survey reveals a trend towards value-driven shopping with consumers prioritizing low-cost online retailers like AliExpress. Furthermore, a wide gift-giving circle is seen in Europe, with 90% of Europeans planning to buy gifts for up to 15 people, with many looking for affordable gifts on shopping platforms such as AliExpress.
