Amazon's Prime Day Duration Extended to Four Days for the First Time.
Time to Get Your Prime Paws Ready Again!
Mark your calendars, bargain hunters! Amazon's online shopping spree, the Prime Day, is making a comeback from July 8th to 11th this year. You better believe it, 'cause they're promising "hundreds of thousands of offers" for us shoppers!
If you're into clothing, cosmetics, home decor, garden essentials, or electronics, wait about three weeks. Starting July 8th, we're gonna see discounts reaching up to 40% on clothing, and 2% extra cashback for Amazon Visa cardholders. 35 product categories will be up for grabs.
In a first for Germany and Austria, a "Today's Deals Highlights" tab is coming, with new lightning deals dropping every midnight.
Flashback to 2015 – When It All Started
Prime Day was first launched back in 2015, on July 15th, to celebrate Amazon’s 20th anniversary and to show some love for Prime members. At the time, the event was a one-day affair, available in just nine countries - the USA, UK, and Germany included. Since then, it's grown exponentially. More countries have been added, and its duration has increased. This year, it's spreading itself over a full four days! But will it stick around for future years? Only time will tell.
Prime Day – Growing Bigger and Better
- From 2015 to 2019: In its early days, Prime Day was all about super-discounts and special offers, causing a shopping frenzy among millions and boosting Prime membership numbers.
- 2020: Due to the pandemic, Prime Day got pushed back to October, but it still raked in the sales, with Amazon dishing out over $18 billion to support small and medium-sized businesses. These businesses saw over $900 million in promotional sales leading up to the event. The 2020 Prime Day made third-party sellers over $3.5 billion in sales across participating countries.
- 2021: The event got more immersive, with live entertainment featuring Billie Eilish, H.E.R, and Kid Cudi on Prime Video.
- 2022-2024: Prime Day kept breaking records, with the 2024 edition seeing over 200 million items sold by independent sellers in just 48 hours.
- 2025 Onwards: Amazon's extending the event to four days, making it the longest Prime Day ever!
A Global Shopping Phenomenon
- Growing Membership: Ever since it first rolled out, Prime Day has played a significant role in attracting new Prime subscribers, with numbers skyrocketing from 40 million in 2014 to over 180 million in the U.S. alone by 2025.
- Seller Success: Prime Day has become a lifesaver for third-party sellers, particularly small businesses, who see record-breaking sales during each event.
- Cultural Impact: Prime Day has gone beyond just shopping, now featuring live entertainment and embedding itself deeper into global consumer culture.
Prepare for tons of deals as you explore finance-friendly lifestyle choices during Amazon's Prime Day shopping extravaganza from July 8th to 11th. Discover deals-and-discounts up to 40% on clothing, along with 2% extra cashback for Amazon Visa cardholders.
