American-based Filippo Berio brand selects a new chief executive officer
New CEO Appointed at Filippo Berio USA
Giacomo Campinoti, a seasoned executive with over two decades of experience in retail and CPG, has been appointed as the new CEO of Filippo Berio USA. The Italian food brand, which specializes in olive oil and other products, is the largest subsidiary of Lucca, Italy-based Salov Group.
Campinoti, a native of Florence, Italy, moved to the United States in 2007. Before joining Filippo Berio, he served as CEO of De Cecco USA, another Italian food brand, demonstrating his extensive experience in leading Italian food businesses in the American market.
His background includes leadership roles in the specialty food industry, including involvement with Prime Line Distributors, a Florida-based company known for importing and representing fine Italian food products. This suggests a strong understanding of the American specialty foods market and Italian brand positioning.
While specific detailed plans for expansion at Filippo Berio USA under Campinoti's leadership were not explicitly stated, his background suggests a focus on growth and greater market penetration for Filippo Berio in the U.S. His leadership at De Cecco USA, a company focused on growth and market presence, implies a strategic intent to expand Filippo Berio's footprint in the U.S. market.
Gianmarco Laviola, the CEO of Salov Group, stated that Campinoti is a natural choice to lead Filippo Berio USA. Laviola believes that Campinoti's passion for the brand and his understanding of the American market will help bolster Filippo Berio's premium identity in the competitive American market.
Campinoti is eager to lead Filippo Berio in the U.S. and share its continued innovation with an ever-wider audience. He asserted that Filippo Berio has delivered authentic, innovative products that place uncompromising quality at the center.
The Filippo Berio USA brand was first registered in the United States in 1897, making it a long-standing player in the American market. The U.S. is a key market for Filippo Berio, according to Laviola.
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Campinoti has more than two decades of experience in his field, having held financial leadership roles at luxury brands such as Bulgari and Benetton, as well as Lavazza coffee brand. His appointment at Filippo Berio USA is a significant move to strengthen the brand's presence in the competitive olive oil and specialty food sector in the USA.
With his extensive background in finance and leadership roles at luxury brands like Bulgari, Benetton, and Lavazza, Campinoti's appointment at Filippo Berio USA signifies a strategic move to reinforce the brand's influence in the competitive olive oil and specialty food industry. As the new CEO, his expertise is expected to contribute to improved business strategies and a lifestyle-centered approach, aligning with Filippo Berio's premium identity.
