American subsidiary MINI commemorates the traditional Fourth of July with a festive red, white, and blue homage, saluting the defiant spirit and freedom that underlies this American holiday.
In the heart of the United States, MINI, the iconic British brand, is celebrating a significant milestone. **Sales for Q2 2025 totaled 7,616 vehicles**, marking a **29.1% increase** compared to the same period last year, with **5,898 vehicles sold in Q2 2024**. This surge in sales is a clear indication of a strong rebound for the brand in the U.S. market.
The growth can be largely attributed to the impact of MINI's **all-new product portfolio**, which has been instrumental in driving demand. The new **Cooper and Countryman models** have been particularly successful, despite some challenges such as the decline in sales of the 2-door Cooper due to the loss of manual transmission options. The fresh lineup and updated models have re-energized the brand, appealing to buyers and boosting overall sales performance.
The MINI Countryman SE ALL4, the brand's first tow-rated SUV, is a standout in the new range. This increase in sales has been a welcome development for the brand, which began selling vehicles in the U.S. in 2002.
The authorized MINI USA dealer organization, represented by a network of 105 MINI full passenger car sales and service dealers located throughout the U.S., is playing a crucial role in this success. MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey.
To celebrate the Fourth of July and BMW of North America's 50th anniversary in the U.S., MINI USA is displaying a trio of MINIs in the colours of Old Glory and the Union Jack. The display includes the all-electric MINI Countryman SE ALL4 in Chili Red, a MINI Cooper S 2-door in Nanuq White, and a MINI Cooper S Convertible in Blazing Blue.
As an independent brand of the BMW Group, MINI continues to uphold its uniquely British heritage, having found success in the U.S. with no lingering "hard feelings" towards its roots. Media information about MINI and its products is available to journalists on-line at www.miniusanews.com. The display is taking place on the campus of BMW of North America, LLC.
[1] MINI USA Sales Up Over 29% for Q2 2025, Boosted by New Product Portfolio [2] MINI Sales Reach 7,616 Vehicles in Q2 2025, Marking a 29.1% Increase [3] Year-to-date Sales for MINI Up by 19% [4] MINI's Sales Growth in Q2 2025: A Look at the Factors Behind the Success [5] Analysis: The Role of MINI's New Product Portfolio in its Sales Growth in Q2 2025
- The surge in MINI sales in Q2 2025, with a 29.1% increase compared to the same period last year, signifies a promising rebound for the brand in the US market, notably due to the impact of its all-new product portfolio on the automotive industry and lifestyle.
- The successful launch of new models like the Cooper and Countryman, despite encountered challenges, has contributed significantly to MINI's impressive financial success in the transportation industry.
- As the authorized MINI dealer organization in the US, the network of MINI full passenger car sales and service dealers play a pivotal role in promoting the brand's lifestyle and sales growth, ultimately strengthening its position in the competitive automotive market.
