Appointment of Miguel Valdes as Business Development Manager for the Asian-Pacific region at BETER
In a strategic move to tap into one of the fastest-growing betting markets globally, BETER, a leading provider of premium-next-gen sports and esports content and gaming solutions, has announced the appointment of Miguel Valdes as Business Development Manager for the Asia-Pacific (APAC) region.
Valdes, with his extensive industry experience, is expected to play a pivotal role in accelerating BETER's growth in the APAC region. Chuck Robinson, BETER's Chief Revenue Officer, welcomed Valdes to the company's senior-level team, expressing his excitement about the addition.
The strategic focus of BETER's APAC expansion includes scaling rapidly across the region by replicating successful expansion models from Latin America and Europe. Valdes will lead the development of strategic partnerships with operators, platform providers, and aggregators throughout the region, both establishing new relationships and nurturing existing ones.
To meet the specific needs and unique demands of the APAC betting market, BETER plans to build a dedicated local team. This team will offer tailored product offerings, including a comprehensive product portfolio featuring around 50,000 monthly fast-betting events, 24/7 live streaming, and real-time data. The aim is to attract next-generation bettors in the region who have a strong appetite for fast-paced betting content, including popular esports titles such as CS2, Dota 2, and VALORANT.
Robinson praised Valdes' experience, calling him a "strong addition" to the team. Valdes, in turn, expressed his excitement about his role at BETER, citing a notable demand for fast-paced content in the APAC region. He emphasized that the region holds enormous opportunities for BETER.
In a recent development, BETER obtained Gold Standard Accreditation from the Esports Integrity Commission (ESIC), further strengthening its commitment to providing regulated, innovative betting solutions. Last month, BETER was also recognised with the Esports Betting Supplier Award from the EGR B2B Awards.
Valdes looks forward to contributing to BETER's growth and exploring new markets across the APAC region. As Business Development Manager, he will be responsible for collaborating with aggregators, operators, and platform providers to pave the way for BETER's expansion across the region.
With this strategic expansion, BETER aims to capitalise on the accelerating demand for regulated, innovative betting solutions in the APAC region and expand its global footprint accordingly.
Sports betting and finance will be key focus areas for BETER's expansion in the Asia-Pacific (APAC) region, as the company aims to capitalize on the accelerating demand for regulated, innovative betting solutions. Miguel Valdes, the new Business Development Manager for the APAC region at BETER, will play a crucial role in forging strategic partnerships with operators, platform providers, and aggregators in the industry, thereby fueling the growth of the sports betting and finance business in the region.
