Baden-Württemberg's 'Naturally. FROM HERE' Brand Booms, Minister Hauk Celebrates
The regional brand 'Naturally. FROM HERE' has been making waves, representing the finest local food from Baden-Württemberg in all its seasonal glory, crafted with skill and passion. Minister Peter Hauk recently celebrated this success at the Albdorf event during Cannstatter Wasen, highlighting the unique focus on regional products and the support of the 'Von Daheim BW' app.
The brand's inception was a collaborative effort, involving farmers, consumers, and partner organizations. It stands for 'lived regionality', as demonstrated at the Alb village event, which brought together Enjoyment Ambassadors, product authorities, and diverse guests. These ambassadors, with their unique success stories, strengthen Baden-Württemberg's gourmet reputation.
The first networking event between these ambassadors and product authorities introduced the new regional brand. Minister Hauk praised their commitment to promoting regional food diversity and quality. The brand's slogan, 'I buy here - Naturally. FROM HERE', underscores consumers' importance as the core target group. Product authorities also serve as ambassadors for local products from Baden-Württemberg.
The regional brand 'Naturally. FROM HERE' is a testament to collective effort and consumer involvement. It celebrates Baden-Württemberg's diverse food culture and encourages regional shopping and dining. With the support of Enjoyment Ambassadors and product authorities, the brand aims to further enhance the region's culinary profile.
