Banks in Mexico: Openbank Attracts Over 100,000 New Clients in Mexico
On June 17, 2025, Openbank, a digital bank backed by the global financial powerhouse Santander, announced it has reached 110,000 customers in Mexico since its launch just four months prior in February. This rapid growth confirms the bank's position as a growing player in the Mexican market and underscores the increasing demand for digital financial solutions among Mexicans.
Openbank's strategy centers on establishing itself as a leading fully digital bank by offering an empathetic, efficient, and accessible digital banking experience tailored to Mexican consumers' lifestyles. Matiás Nuñez Castro, CEO of Openbank Mexico, believes that the bank's 100% digital banking model has great potential in the Mexican market.
The digital solutions offered by Openbank are intuitive, accessible, and secure. Since landing in Mexico, the bank has achieved strong growth, capturing more than EUR 60 million in customer deposits, a figure that reflects users' trust in Openbank. The bank's growth is driven by a comprehensive digital product offering, including Open Light and Open+ Debit Accounts with a fixed annual return of 10%.
In addition, Openbank offers the Open Credit Card, which provides 3% cashback and allows users to finance online purchases interest-free over three months. The bank also plans to expand its product range in the coming months, launching insurance and personal loans.
Enhanced digital experience and security are key elements of Openbank's strategy. The bank focuses on innovations like an intelligent assistant and customer service chatbot that replace impersonal communication with guided, educational interactions. The chatbot is designed to listen, guide, and educate, making banking more accessible and user-friendly for all.
Openbank's growth in Mexico is also supported by Santander’s multi-year sponsorship of Formula 1, including branding that features Openbank. This partnership aims to strengthen the bank's presence in Mexico and other key markets by connecting with a broad and youthful audience through a global sports platform.
In summary, Openbank's strategic pillars position it to grow rapidly and build a comprehensive, customer-centric digital banking ecosystem in Mexico, focused on simplicity, agility, security, and innovation. The bank's commitment to security, its diverse product offering, and its focus on user experience make it an attractive option for Mexicans seeking digital financial solutions.
Digital banking solutions offered by Openbank, such as the Open Light and Open+ Debit Accounts, have attracted over 110,000 customers in Mexico since its launch, highlighting the bank's growth in the Mexican market. This growth is driven by Openbank's strategic focus on digital finance and business, leveraging a secure, user-friendly, and innovative digital banking experience.
