Beds retailer Bensons for Beds' three-year growth plan has been entrusted to media agency the7stars for execution.
Bensons for Beds, the British bed and mattress retailer backed by European retail sector investor Alteri, has appointed the7stars to lead its integrated media strategy. This move is part of the company's three-year transformation programme, aimed at expanding market presence, investing in sleep advisor training, launching new products, and enhancing digital capabilities.
The media planning and buying contract, which begins this month, will cover all operations of Bensons for Beds, including its physical stores and online platform. The aim is to reach new audiences, according to Helen Nunn, marketing director for Bensons for Beds.
The contract was awarded following a four-way pitch run by The Aperto Partnership. However, the current media agency for Bensons for Beds was not explicitly named in the provided search results.
Recent campaigns and filmmaking activities related to Bensons for Beds, such as the "Sleep Is Our Obsession" campaign filmed at the end of last year and the "Backstage at Bensons" campaign, indicate active media and advertising efforts. These marketing campaigns likely support Bensons for Beds' broader strategy by enhancing brand awareness, engaging customers, and differentiating the retailer in a competitive market.
Despite the lack of explicit statements in the search results, it is likely that the media strategy, planning, and activation will align with Bensons for Beds' growth strategy by helping to build market share and customer engagement.
Bensons for Beds currently owns 179 stores across Britain, but no new information was given about the investment by Alteri or the number of stores the retailer currently owns. The retailer was brought out of administration in 2020, but no new information was provided about this event.
In summary, Bensons for Beds has appointed the7stars to lead its integrated media strategy as part of its three-year transformation programme. The retailer's focus is on expanding its market presence, investing in sleep advisor training, launching new products, and enhancing digital capabilities. The media strategy, planning, and activation will cover all operations of Bensons for Beds, including its physical stores and online platform, and will likely support the retailer's growth strategy by building market share and customer engagement.
The growth strategy of Bensons for Beds, as part of its three-year transformation programme, will receive support from the media strategy planned by the7stars, which includes finance allocation for advertisement and promotions. This media strategy aims to enhance brand visibility, attract new customers, and ultimately drive the growth of business for the British bed and mattress retailer.
