Betway secures Chelsea's position as its primary European betting sponsor
Casper Stylsvig, Chelsea FC's Chief Revenue Officer, has praised Betway for their commitment to providing fans with excitement and unique experiences. This commitment is evident in their new partnership, which will result in the creation of engaging content and exclusive experiences for Chelsea fans across Europe.
The partnership between Betway and Chelsea FC is a significant move for both parties. Betway will serve as a key gambling sponsor for Chelsea, providing betting services aligned with the club's brand in European markets. This partnership involves brand promotion through Chelsea's official channels and events, fan engagement opportunities, and visibility on digital and physical platforms associated with the club in Europe.
Betway, a global leader in sponsoring soccer clubs, has entered into multiyear agreements to be the official betting partner for prestigious football teams like Chelsea. While specific details about the exact scope of Betway’s partnership with Chelsea are not yet clear, the partnership is consistent with Betway’s global approach to sponsoring football clubs, focusing on visible and engaging sponsorships beyond shirt front advertising.
This partnership comes at a time when the Premier League is set to ban front-of-shirt betting sponsors starting the 2025/26 season. As a result, these partnerships now concentrate more on digital, stadium, and other zones of influence rather than front jersey branding.
As part of the partnership, Betway's brand will be promoted across Chelsea's stadium, featuring on LED advertising boards during all domestic matches. Unique rewards for fans include real-life meet-and-greets with Chelsea athletes, pitch-side tours, and the opportunity to play on the Stamford Bridge pitch.
The partnership aims to expand Betway's brand and engage with football fans in new and thrilling ways. Betway will work closely with Chelsea to deliver best-in-class training and initiatives as part of a joint, ongoing commitment to safer gambling.
Chelsea's parent company, Super Group, has a proven commitment to professional soccer, as demonstrated by its multiple partnerships with Europe's top soccer clubs and leagues. The partnership between Chelsea and Betway is a super opportunity for Betway to reward its loyal customers with exciting wagering experiences and Chelsea-themed prizes.
Chelsea forwent a sponsorship deal with Stake earlier this year before choosing to partner with Betway. This partnership allows Betway to reach millions of Chelsea fans worldwide. Casper Stylsvig welcomed Betway to the Chelsea family, stating that the partnership aims to "bring fans closer to the action."
The partnership will provide fans with unique opportunities to connect with Chelsea, including interacting with players, enjoying VIP hospitality, and gaining behind-the-scenes access. Neal Menashe, Super Group's CEO, expressed pride in the partnership, praising Chelsea's successful history, including their wins in the UEFA Champions League and the Premier League.
In conclusion, the partnership between Betway and Chelsea FC as their Official European Betting Partner is a significant step for both parties. The partnership will result in the creation of engaging content and exclusive experiences for fans, while also expanding Betway's brand and engaging with football fans in new and thrilling ways.
- The partnership between Betway and Chelsea FC, the European-leagues' top soccer club, demonstrates Betway's commitment to sponsoring football, providing finance opportunities for both parties.
- With this partnership, Betway will serve as the key gambling sponsor for Chelsea, offering exclusive sports experiences like access to football matches, meet-and-greets with athletes, and pitch-side tours, all tied to the Premier League.
- As Betway continues to expand its presence in the sports industry, this partnership with Chelsea FC provides an opportunity to connect with millions of fans across Europe and beyond,Aligning themselves with a renowned club's brand and bringing fans closer to the sports they love.
