Bolstering Neighborhood Foundations: Pledging to Spur Growth and Change
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Meet Karen B. Moore - Community-Driven CEO of Moore Communications
Being the CEO of a top-notch integrated communications firm isn't just about making a profit, it's about creating a dent in the community too. That's been the guiding principle for Karen B. Moore ever since she launched her agency, Moore.
Community investment—she believes—is a means to make a lasting impact where we work and live. It isn't just about business; it's about fostering a sense of responsibility and camaraderie within the company. And when you've got a bunch of passionate people working together, magic happens.
Moore Communications approaches community investment by dedicating time and resources to homegrown initiatives. Their "Moore Impact" program encourages each employee to contribute four hours of their compensated time each month to causes of their choosing, with a preference for Community Board service. At its core, it's not simply a corporate responsibility; it's a personal one.
Following Your Passions
Community investment isn't just about duty; it's about passion. And Karen B. Moore isn't alone here; her agency leaders are just as dedicated to various causes, from stopping human trafficking to advocating for animal welfare. By weaving diverse interests into community involvement, the agency ensures it's making a meaningful impact.
But wasn't it all going to overload their plates? Not so, says Moore. By investing time in community service, she's found that it leads to expanding networks and fresh opportunities for the business. It's a win-win situation, really—good for your soul and good for business. And that's precisely why local community involvement is a top reason her employees adore working at Moore Communications.
Leading By Example
Want to hop onto the community service bandwagon yourself? Here's a simple roadmap to get started:
- Discover your passion: Areas like education, economic development, veterans services, healthcare access & affordability, etc., are all fertile grounds for community investment.
- Craft a compelling story: Write a one-pager about your passions, expertise, and experiences, ensuring it grabs attention.
- Align your interests with the right organizations: Find groups whose missions resonate with your values and get in touch with them to explore volunteering opportunities.
- Give volunteering a shot: Before you jump onto a board, consider being an active volunteer first. It'll help you gain insight into the organization's functioning and culture.
Create Your Own Annual Commitment
Establishing an annual commitment to your local community is a powerful way to create lasting change. For instance, in 2024, Moore Communications donated thousands of hours to various local initiatives, including a local elementary school. From classroom visits to holiday parties to gifting college scholarships to kindergarteners, they left a positive impression on their community.
For anyone looking to make an impact, consider these steps:
- Evaluate your goals: Assess your personal and professional goals and how they align with community service.
- Find organizations that care: Look for organizations within your city that encourage corporate involvement in volunteering and resource donations.
- Share your journey: Encourage team members to share their community service activities and seek ways to amplify your impact collectively.
- Make room for community service: Set aside time during work days for employees to engage with organizations they're passionate about.
- Continuously reassess: Review and adjust your commitment regularly to ensure it's still meaningful and impactful.
Remember, success isn't just about the bottom line. It's about making a difference in people's lives and the communities we live in. By dedicating time and resources to causes we care about, we're not just helping others succeed—we're enriching our own lives and work experiences. So, let's chat about your passion, my friend, and together, we can build better, stronger, and more compassionate communities.
Wanna join forces with catalysts of change? Apply for the elite Forbes Agency Council, a hand-picked group of public relations, media strategy, creative, and advertising agency leaders. Who knows? You might just be the next game-changer we're looking for.
Karen B. Moore, CEO of Moore Communications, dedicates time and resources to hometown initiatives, emphasizing the personal responsibility to make a lasting impact within the community. employees at Moore Communications are encouraged to contribute 4 hours of their compensated time each month to causes of their choosing, with a preference for Community Board service, as part of the "Moore Impact" program. By following their passions, aligning interests with the right organizations, and establishing an annual commitment to community service, individuals can create meaningful changes in their local communities.
