Business acumen and grasp of the current market situation are required for The Sound of Music to thrive and adapt.
The Sound of Music (SoM) is currently facing a serious financial problem, and efforts are underway to address this issue. Dave Sheppard, the current chair of the SoM, is seeking help from Burlington's marketing organizations to improve the SoM's public profile and potentially secure much-needed funding.
According to Sheppard, the city charges the SoM for at least half a dozen services, including the use of Spencer Smith Park. He believes that the city could explore creative ways to reduce the cost for the SoM. One such approach could be leveraging partnerships with local coworking and innovation spaces like Hula for event venues or workshops.
The SoM's administrative team is described as incredible, but the model of corporate sponsorship for the SoM appears to have come to an end. In light of this, Sheppard is urging the SoM to engage in conversations with the talent regarding potential cost reductions.
The city of Burlington has around 15 to 20 marketing organizations that are world-class operations. Some of these organizations that could potentially support the SoM include Bluehouse Group, Shark Communications, Solidarity of Unbridled Labour, Freitag Marketing, and Guru. These agencies offer diverse digital marketing, branding, and strategic services that could help boost the SoM's public image and attract new sponsors.
Former Mayor Rick Goldring could potentially assist in this endeavor. Goldring's support could be instrumental in facilitating conversations between the SoM and Burlington's marketing organizations. The current mayor of Burlington has expressed her support for the SoM as well.
The SoM's financial difficulties are not solely due to the lack of corporate sponsorship. It is unclear whether the audience might be asked to contribute to the costs of the SoM. The hospitality sector benefits significantly during SoM week, but it's unclear if they are contributing to the SoM's financial problems.
Despite the challenges, the SoM should highlight the success stories of people who gained public notice from the SoM stage. Additionally, the graphics and logo of the Sound of Music (SoM) need an upgrade to make a more lasting impression.
The leadership of the SoM has experienced high turnover, but the SoM does not have to meet the same fate as the Brant Inn, which ended due to poor management. With the right support and strategic decisions, the SoM can continue to be a vibrant and integral part of the Burlington community.
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