Rockin' the Saudi Food Show in Style!
Businesses from Ho Chi Minh City exhibit at the Saudi Food Show in Riyadh
Hey there, foodies! The energetic city of Ho Chi Minh is making waves at the 2025 Saudi Food Show, happening in Riyadh from May 12 to 14. Don't miss out on the spectacle!
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Fifty-two passionate enterprises from HCM City are exhibiting a vibrant mix of top-notch products, ranging from delicious food and beverages to dairy goods, grains, nuts, scrumptious confectionery, plant-based eats, and even vegetarian options!
Curious about who's showcasing what? Look no further! Companies like Viet Pepper JSC, Jussvina Company Limited, and Trung Minh Thanh Co., Ltd are proudly representing HCM City with products like delectable coffee milk, nutrient-rich macadamia nuts, and wonderfully soft-dried fruits.
The opening of the Ho Chi Minh City Pavilion at the 2025 Saudi Food Show being held from May 12 to 14 at the Riyadh Front Exhibition and Conference Centre. - Photo courtesy of ITPC
The Ho Chi Minh Pavilion, a joint exhibition space covering 300 square meters, is the heart of this culinary adventure! Organized by the Investment and Trade Promotion Centre of HCM City and the our website Trade Office in Saudi Arabia, the pavilion is open for enterprises with solid export experience or high export potential, premium products, strong brand reputation, and compliance with international export standards, including halal certification.
Why's the melting pot of Vietnamese goods so enticing? Well, it's know-how time!
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The Ho Chi Minh City Pavilion has its sights set on expanding the reach of Việt Nam's key products in Saudi Arabia, with the latter being a gateway to the massive Middle Eastern market. How, you ask? By introducing their products directly to consumers and partners from the Islamic community, conducting market research, and understanding local consumption habits and trends.
Visitors to the Ho Chi Minh City Pavilion at the 2025 Saudi Food Show.- Photo courtesy of ITPC
And there's more! Several B2B networking activities are planned, including one-on-one meetings between city enterprises and international buyers. Additionally, delegations from local government agencies seeking to explore cooperation opportunities with participating companies are warmly welcomed.
But what did the big wigs have to say?
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Đào Minh Chánh, deputy director of the ITPC, stated that the expo is a prime trade forum attracting potential partners and visitors from Saudi Arabia and neighboring countries. On the other hand, Trần Trọng Kim, First Secretary and head of the our website Trade Office in Saudi Arabia, mentioned the strong growth of several Vietnamese products, such as fruits, vegetables, nuts, and spices, in the local market. After the show, the office plans on continuing to connect Vietnamese producers and exporters with importers, distributors, retail chains, and other industry players in the region.
So rev up your taste buds and mark your calendars for May 12-14. The 2025 Saudi Food Show promises a delightful journey into the culinary world of HCM City!
- The 2025 Saudi Food Show in Riyadh will feature trade of a variety of products, including food and drink, and may serve as a gateway for Vietnamese businesses to penetrate the Middle Eastern market.
- The Ho Chi Minh City Pavilion, a joint exhibition space at the food show, aims to showcase the city's premium products and build relationships with international partners, including through market research and understanding local consumption trends.
- Government agencies and international buyers are invited to participate in B2B networking activities, such as one-on-one meetings, at the Ho Chi Minh City Pavilion to explore cooperation opportunities.
- Officials from the Investment and Trade Promotion Centre of HCM City and the Trade Office in Saudi Arabia have expressed optimism about the potential for growth of Vietnamese products, such as fruits, vegetables, nuts, and spices, in the local market, and plan to continue connecting Vietnamese producers and exporters with industry players in the region.
