BVG appoints Ineke Paulsen as their new leader in sales and marketing division.
The Berliner Verkehrsbetriebe (BVG) is set to inspire even more people to embrace public transport, with the appointment of Ineke Paulsen as its new head. Paulsen, who began her role on October 1st, brings a wealth of experience from various sectors, including stints at Procter & Gamble and the former startup Wimdu. Most recently, she was responsible for marketing at Meta for Europe, Africa, and the Middle East.
Henrik Falk, BVG CEO, is delighted to welcome Paulsen, expressing his belief that she will win the hearts of BVG's passengers. Falk believes that Paulsen's focus on setting new impulses, with a clear strategic focus, entrepreneurial thinking, and team spirit, will be instrumental in further developing the BVG brand and sales.
Paulsen's main focus will be on her own team and the passengers. She looks forward to setting new impulses with the team, with a strong stance, closeness, and the goal of inspiring even more people for public transport. Paulsen's role at BVG is expected to bring new impulses to the team, as she shapes innovative campaigns, as she did for brands like Facebook, Instagram, and WhatsApp.
BVG's campaigns and sales successes have shown for years that they set high standards, especially in the mobility sector. This is evident in the regular recognition of their campaigns with creativity awards, such as the employer campaign in 2024. The BVG has set standards, and with Paulsen at the helm, they aim to continue to do so.
While information about Paulsen's background before she became the head of BVG in October 20XX is not readily available, her recent successes at Meta indicate a promising future for the public transport company. Paulsen describes her new role at the BVG as "the dream job," and she is excited to start making a difference in the capital's transport system.
Paulsen succeeded Christine Wolburg, who joined the Volkswagen Group in the spring. With Paulsen's arrival, the BVG is gaining new power for its brand, marketing, and sales efforts. As the city of Berlin continues to grow, the need for efficient and inspiring public transport solutions becomes increasingly important. With Paulsen at the helm, the BVG is poised to meet this challenge head-on.
