Coca-Cola India Experiences a Sparkling Boost with Limca Records Breaking ₹2800 Crore in 2024
Coca-Cola India's Iconic Beverage, Limca, Tops ₹2800 Crore in Revenue for 2024
Coca-Cola India's popular lemon-lime beverage, Limca, has shown remarkable growth, achieving over ₹2800 crore in revenue for the year 2024. This achievement is a testament to strong demand in both urban and rural markets, particularly in the lemon-lime category.
In a move to reinvigorate consumer interest, Limca launched a new marketing campaign in 2025, featuring Indian actress Triptii Dimri. The campaign invites consumers to rediscover the refreshing experience of Limca's signature Lime 'n' Lemoni flavor.
Expanding its product range in 2024, Limca introduced Limca GlucoCharge, a functional beverage designed for active consumers. The product is rich in glucose and electrolytes, catering to hydration needs beyond traditional soft drinks. The motivational campaign for Limca GlucoCharge highlighted Olympic gold medalist Neeraj Chopra as a brand ambassador.
Limca's growth story includes the significant role played by Limca GlucoCharge. The beverage extension has been instrumental in meeting evolving consumer needs and expanding distribution in India.
In key states like Delhi, Punjab, and Haryana, Limca is witnessing double-digit growth, capturing market share in both traditional retail and modern trade formats. The brand's expansion into the hydration space with Limca GlucoCharge aligns with Coca-Cola's strategy to innovate products and connect with diverse consumer segments across India.
With Limca GlucoCharge, the Limca brand now stands alongside Coca-Cola India’s other high-performance brands like Thums Up, Maaza, and Sprite, enriching the company's non-cola beverage lineup. Leveraging this diverse portfolio, Coca-Cola aims to cater to the needs of urban Gen Z consumers and the growing rural middle class.
In summary, Limca and its functional hydration extension, Limca GlucoCharge, have been key drivers of Coca-Cola India’s overall growth, contributing to a significant revenue milestone of ₹2800 crore in 2024. The brand's marketing strategies, leveraging sports icons, and expansion into the hydration space reflect Coca-Cola’s adaptive approach to meet the diverse preferences of the Indian consumer market.
- The advertising campaign for Limca GlucoCharge, featuring Olympic gold medalist Neeraj Chopra, aims to connect with diverse consumer segments across India.
- In the financial year 2024, the food-and-drink industry witnessed a remarkable growth, with Coca-Cola India's Limca beverage generating over ₹2800 crore in revenue.
- The introduction of Limca GlucoCharge, a functional beverage rich in glucose and electrolytes, has been instrumental in expanding distribution and meeting evolving consumer needs in the lifestyle and hydration sectors.
- The marketing campaign for Limca, featuring Indian actress Triptii Dimri, invites consumers to rediscover the freshing experience of Limca's signature Lime 'n' Lemoni flavor, aligning with Coca-Cola's adaptive approach to cater to diverse consumer preferences in urban and rural markets.
