Comcast Advertising Debuts Artificial Intelligence Advertisement Production System
Jumpstart Your TV Advertising with Comcast Advertising's AI-Powered Platform
Get ready to dominate the small screen, small business owners! Comcast Advertising has just unveiled an AI-driven creative platform that'll turn you into a TV advertising whiz in no time. Thanks to this revolutionary tech, creating professional-quality ads for your products or services has never been easier or more cost-effective.
At the heart of this innovation is Waymark, trailblazers in AI-powered ad creation. Numerous local station groups and media companies have already hopped on the Waymark bandwagon, and Comcast Advertising is the latest big player to join the party.
This move is a strategic one from Comcast, aiming to broaden its advertising reach by catering to small businesses that might not have previously considered TV ads due to cost or expertise constraints. Dawn Williamson, the chief revenue officer for media solutions at Comcast Advertising, explains, "We're all about making media buying easy and impactful. With our partnership with Waymark, we're thrilled to extend this mission to our Media Solutions offering."
Most businesses cite the high cost of commercial production as their biggest obstacle to investing in TV ads. But Comcast's new platform changes the game. To get started, all a business needs to do is input its website, and the platform does the rest. It scans the web, generates a TV-ready ad, and allows for numerous adjustments, ranging from messaging and graphics to voiceovers and language. Additionally, businesses can create seasonal varieties or tailored ads for new audience segments by modifying existing creative through this platform.
Hayden Gilmer, vice president of revenue at Waymark, is thrilled about the collaboration, stating, "AI technology is transforming advertising, and the ability to create high-quality video ads in minutes gives businesses of all sizes the competitive edge they need on TV."
Skeptics might question the quality of AI-generated ads, but testimonials from businesses that have used the platform have been overwhelmingly positive. Melissa Cowan, head of marketing and advertising at a metal roofing supply firm in Little Rock, Arkansas, shares her experience: "The process was incredibly easy, and the finished product was better than anything I could've done. The AI tool created an ad that drew attention without going overboard."
Small businesses aren't the only ones applauding the new platform. Jairo and Josselin from MD Contractors, Fences, Decks & Patios triumphed, "At MD Contractors, we strive to build the outdoor oasis of our clients' dreams. Being able to easily create TV ads with Comcast has been a game-changer for us."
Waymark and Comcast's partnership began through LIFT Labs, an accelerator program run by Comcast NBCUniversal that connects promising startups with Comcast's business units. While Comcast Advertising marks a significant partnership, Waymark has also signed agreements with other industry giants such as Spectrum Reach, Sinclair, Cox Media, Fox TV Stations, E.W. Scripps, Gray Media, Beasley Media Group, Nine Entertainment (Australia), and UK publisher National World plc.
So, are you ready to level up your TV advertising game? With the help of Comcast Advertising's revolutionary AI platform, no small business is too small to make a big impact—all it takes is the push of a button!
- Comcast Advertising, along with Waymark, is revolutionizing the TV advertising industry, empowering small businesses to create professional video ads effortlessly and cost-effectively.
- By leveraging artificial intelligence technology, the platform generates TV-ready ads within minutes, leaving businesses with numerous adjustment options, including messaging, graphics, voiceovers, and language.
- Small businesses can now create seasonal variations or tailored ads for new audience segments by modifying existing creative content through this AI-driven platform, providing them with a competitive edge.
- Dawn Williamson, the chief revenue officer for media solutions at Comcast Advertising, expresses their mission to simplify media buying and make it impactful, with their collaboration with Waymark extension of that goal.
- Businesses can input their website URL to get started, as the platform scans the web to create a personalized advertisement catering to their specific needs and content.
- Financial experts in the industry praise the cost-effectiveness of this new production method, making TV advertising accessible to small businesses hitherto constrained by cost or expertise considerations.
- Entrepreneurs across various business sectors have applauded the new platform, testifying to its ease of use and high-quality results—an affirmation of the potential for AI technology to reshape the media and broadcast landscape.
