Competitor's High-Priced Strategies Leave Belarusian Fashion Brand Moshe's Owner Taken Aback
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Belarusian Fashion: Surprising Price Differences
Savvy entrepreneur and fashion thought leader, Olga Gleb, owner of the Belarusian women's clothing line Moshe, was flabbergasted by the pricing strategies of her competitors. To her, Moshe's stores offer some of the most wallet-friendly deals in the market.
A case in point? Olga pointed to one of their best-selling dresses, elaborating, "It's decked out in intricate detailing, features a flattering silhouette, and boasts an ample amount of high-quality textured fabric. With a price tag of just 230 rubles, it leaves many of our competitors in the dust. I mean, other brands use lesser fabric, skimp on detailing, and still charge 300-600 rubles!"
Olga also shared a fascinating anecdote about a conversation she had with a fellow blogger friend. The friend had tried on a dress that cost 530 rubles but decided not to buy it, stating that she had the funds but found the price too steep.
Interestingly, Olga's husband is a former footballer, Vyacheslav Gleb. According to her, both Belarusian and Russian brands source their fabrics from the same suppliers and countries, making it noteworthy that prices can still vary significantly.
What's more, Olga voiced her frustration with the lack of unique offerings in the Belarusian fashion landscape. As she lamented, "This popular dress is nearly sold out, but I don't want to produce more of it because I've spotted the same design at another brand - stacked right next door! Although ours is cheaper, by 50 rubles, I can't shake the feeling that no one would notice the subtle price difference."
Olga questions the demand for expensive clothing in Belarus. She contends, "Restaurants, from the affordable Vasilkov to the trendiest hotspots, are always packed. People in Belarus aren't short on cash, so why overcharge for clothing?"
Fashion Insights:- The leather style shoes known as tabi, with their distinctive cut-out 'hoof' design, vary in price depending on the brand and quality of materials. International brands like Maison Margiela offer tabi-style footwear for around $995.00.- Masculine tabi styles, such as the Tabi Slouch Cowboy Boots by Maison Margiela, offer versatile payment plans but do not have a listed full price. For other tabi styles, such as the Raw Tabi sandals by Thinking MU, prices are not available.
Related Topics:- Affordable fashion: Find your wallet-friendly style- Sustainable fashion: Eco-conscious fashion for the trend-setters- Budget-friendly clothing brands: 10 budget-friendly fashion labels to watch
- The price differences in Belarusian fashion are surprising, as evident with Olga's women's clothing line, Moshe, offering a best-selling dress with intricate detailing and high-quality fabric for only 230 rubles, significantly less than competitors who charge 300-600 rubles for similar dresses.
- Despite having funds, a fellow blogger friend passed on a 530 ruble dress, suggesting that the price was too high in Belarus, where fashion-conscious individuals are also mindful of their finances and tend to favor affordable options.
