Competitors Tesla and BYD are readying to take on established European truck manufacturers.
The truck manufacturing sector in Europe is facing a pivotal moment as the demand for zero-emission trucks surges, posing challenges for European manufacturers in meeting this heightened demand due to current CO2 standards.
According to a study, European companies, particularly leading European truck manufacturers (OEMs), could generate up to €27 billion in GDP by achieving ambitious CO2 targets and rapidly transitioning to zero-emission trucks by 2035. This transition could safeguard their dominance in the industry, as these companies are poised to meet or exceed EU CO2 reduction standards for heavy trucks.
The EU Commission's proposed targets could lead to an additional €10 billion in GDP compared to current standards, and could generate an additional 7,000 jobs in the sector by 2035. T&E's more ambitious proposals could create an additional 23,000 jobs in the sector.
Historically, entry barriers in the truck market have been higher compared to the automotive sector. However, the rapid electrification trends in other regions could potentially alter the landscape of the truck market, making it crucial for European truckmakers to act swiftly and adopt more ambitious CO2 targets.
T&E is advocating for European lawmakers to urge producers to speed up the supply of zero-emission trucks. BCG's modeling suggests that a faster transition to zero-emission trucks would result in more significant benefits for the European economy and workers by 2035.
The potential alteration of the truck market landscape due to rapid electrification trends in other regions could pose challenges, but it also presents opportunities. BCG's study forecasts that EU demand for zero-emission trucks will comprise 55% of total sales by 2030.
The truck manufacturing sector's contribution to the European economy could be bolstered by these targets, as the sector could play a key role in reducing CO2 emissions and achieving the EU's climate goals. The rapid shift toward zero-emission trucks is crucial for the prosperity of European workers and the economy.
However, European car manufacturers have faced similar challenges in electrification, with increased competition from Chinese EV manufacturers within the EU. This underscores the need for European truck manufacturers to adapt and innovate to maintain their competitive edge.
In conclusion, while the transition to zero-emission trucks presents challenges, the potential economic benefits tied to Europe’s stringent heavy-duty vehicle emission reduction goals are substantial. Ambitious targets could contribute a substantial €27 billion in GDP, create additional jobs, and bolster the truck manufacturing sector's contribution to the European economy. Swift action is necessary for European truckmakers to seize these opportunities and safeguard their dominance in the industry.
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