Craig Perreault Assumes Presidency for Media and Corporate Development at PMC; George Grobar Transitions to CEO Advisory Position
Craig Perreault Promoted to President of Media & Corporate Development at Penske Media Corporation
Craig Perreault, a long-standing member of Penske Media Corporation (PMC), has been promoted to the role of President of Media & Corporate Development. This new position marks a significant step in Perreault's career, which spans more than two decades with the company.
Since joining PMC nearly 21 years ago, shortly after the company's founding, Perreault has held various senior roles, including Chief Digital Officer, Senior Vice President of Business Development, and Chief Strategy Officer. In his most recent role, he led PMC's business development, strategic partnerships, and revenue initiatives across the company's portfolio of leading brands.
In his new role, Perreault will oversee all revenue initiatives across PMC's 26 media brands, as well as strategic corporate development and partnerships. He will also be responsible for the head of industry sales (HOI) team and the international licensing and product licensing divisions.
Perreault will continue to report to Jay Penske, Chairman and CEO of PMC. Penske has praised Perreault, describing him as an integral figure who has played an integral role in building and driving the business forward since nearly the company's inception.
George Grobar, who previously held the position of President at PMC, will transition into a role advising the CEO after a 16-year tenure with the company. Grobar has expressed gratitude for his time at PMC, citing the creation and build of extraordinary media and events companies as highlights. He will continue to serve on PMC's board of directors and support the company in a part-time capacity.
Under Grobar's leadership, PMC has grown significantly, maintaining a strong digital presence and expanding its media reach. Grobar was instrumental in making PMC the company it is today, according to Penske. He joined PMC in 2009 as Chief Financial Officer and led several brand acquisitions, established joint venture operations in India, and integrated many of PMC's iconic brands. In 2018, he was promoted to Chief Operating Officer, overseeing PMC's music and entertainment brands, as well as the company's operating units and business strategy.
Perreault has expressed excitement for the opportunities ahead and his continued journey with PMC's people and brands. He believes he is well-positioned to carry forward PMC's core mission despite the challenges in today's market.
With Perreault at the helm of media operations and corporate development, PMC is poised to further drive its growth and integration of its diverse media brands.
- In his new role, Craig Perreault will lead the company's financial initiatives and business strategy, focusing on corporate development and partnerships, as well as overseeing the head of industry sales (HOI) team and the international licensing and product licensing divisions, taking his career in the business and finance sector to a new level.
- As a long-standing member of Penske Media Corporation, Craig Perreault's promotion to President of Media & Corporate Development marks a significant milestone in his career, with his extensive experience in leadership roles in business and digital strategy, positioning the company for continued growth and expansion in the media industry.
