Developers in Singapore Prepare to Unveil Premium Residential Properties Due to Increased Market Demand
Luxury Residential Property Market in Singapore's Prime Locations Remains Positive
The luxury residential property market in Singapore's prime locations, such as Districts 1, 9, 10, 11, is experiencing a positive but measured outlook. This is due to limited supply, sustained demand from wealthy buyers, and upcoming selective launches by developers like City Developments and UOL Group.
Limited supply in prime districts heightens scarcity and supports pricing resilience. Freehold luxury condos in areas like River Valley, Holland, and Orchard are increasingly rare, making these properties highly sought-after by both domestic and international long-term investors.
Moderate sales momentum was observed in the second quarter of 2025, with a slight dip in private residential sales. However, new home launches planned for the third and second half of 2025 will partly rejuvenate the market. Notably, four new launches in the Core Central Region - The Robertson Opus, River Green, UPPERHOUSE at Orchard Boulevard, and Zyon Grand - will provide luxury options but are expected to progress at a more measured pace due to higher price points.
Strong demand drivers such as Singapore's reputation for political stability, robust governance, and strategic location in Asia-Pacific continue to attract ultra-high-net-worth individuals (UHNWI) and family offices, reinforcing high-end property demand as a wealth preservation and diversification vehicle.
Infrastructure improvements in public transport, such as the Thomson-East Coast Line and Jurong Region Line, also contribute indirectly to luxury property values through enhanced connectivity, though their effect is more pronounced for fringe and non-core districts.
Innovation trends in luxury real estate, such as the integration of smart home technologies, are increasingly influencing buyer preferences and may underpin future premium valuations in new developments.
Developers like City Developments and UOL Group, which have existing and upcoming projects in prime locations, are positioned to benefit from this scarcity and demand dynamic. However, sales velocity in prime luxury segments may remain cautious given price sensitivity.
Billionaire Kwek Leng Beng's City Developments will start marketing the Zyon Grand, a 706-unit twin 62-story residential skyscraper, in the fourth quarter. The company is also developing a 455-unit waterfront condominium on River Valley Road, near the Orchard Road shopping precinct, scheduled for launch in the first half of 2026.
UOL Group has sold 64% of its 301-unit UpperHouse development on Orchard Boulevard since the July launch. Another of their projects, Skye at Holland, a 666-unit residential condominium, is planned to start marketing this quarter.
Frasers Property, controlled by Thai billionaire Charoen Sirivadhanabhakdi, sold 41% of the 348-unit The Robertson Opus in July. Billionaire Robert Kuok's Allgreen Properties is developing a condominium in the same area, the 596-unit Promenade Peak, which recorded a 54% takeup rate.
In addition, Guocoland plans to launch another project on Faber Walk in the western part of the city-state by the end of the year.
In summary, luxury residential property in Singapore’s prime locations is expected to maintain strong price resilience amid limited supply and high-quality launches, supported by steady demand from affluent investors and enhanced by ongoing infrastructure upgrades. Market activity may be somewhat paced, but long-term fundamentals remain robust.
Robert Kuok's Allgreen Properties, along with Kwek Leng Beng's City Developments, Quek Leng Chan's UOL Group, and the likes of Guocoland, Wing Tai, and other experts in the real-estate market, are anticipating the luxury housing-market in Singapore to stay strong due to factors such as finite supply, sustained demand from the wealthy, and strategic launches. Finance and investing in these prime properties present attractive opportunities for high-net-worth individuals, including UHNWI and family offices, amid the positive outlook of Singapore's real-estate market.
