Discourse on Leveraging Social Media in Corporate Sphere Held at PMEF
Social Media Game ChangersJune 26, 2025, 13:46
Advertising, Trends A buzzing session titled "Mastering Social Media Creativity: Tips for Skyrocketing Your Business and Boosting Personal Brand" unfolded at the happening "Avito Business 360" café, wrapping up the St. Petersburg International Economic Forum.
The crowdpuller event saw experts doling out advice on current trends that cater to the ever-evolving digital market.
The session's main focus revolved around the evolving patterns of audience interactivity and content consumption in social media. Authentic communication is no longer just a must—it's the buzzword.
"People flock to a group not merely for discounts, but for genuine conversation," highlighted Anna Kitaykina, head of brand communications & digital special projects at Avito, stressing the popularity of their "Good Stories" campaign. This Campaign, initially a hub for authentic user reviews, succeeded by addressing people as individuals rather than abstract categories.
Alexei Tkachev, the brains behind the DNative blog and an expert in social media business promotion, spotlighted the significance of aligning product/service meanings and feelings with the users' values to win their attention. In today's motley digital market, creating an emotional bond is the key to higher sales.
"To command a premium price," Alexei expounded, "you need to build a robust brand. Branding isn't a swift, budget-unfriendly process that requires consistent contact with the audience." He underscored the importance of regular engagement with clients, ideally three to five times a month over an extended duration. The promotional content's quality far outweighs its quantity; thirty seconds of creative advertising are more meaningful than thirty minutes of mundane content.
Tamara Kvirkelia, Avito's head of sales to new clients, encouraged brands to tell their stories judiciously. "When we hop online," she expressed, "we're after specific products, not stumbling upon brands. It's great to express your brand identity, but ensure it resonates with your target audience." The crux of the matter lies in understanding what, to whom, and why you're selling.
Olga DemenClient, director of HR4PR consulting agency, shared her thoughts on stepping up the social media management game: "It's a labor-intensive process, and success might not always emerge overnight, but if you create heartfelt content, it'll resonate with your audience."
In the modern realm of digital marketing, the following key trends are ruling the roost:
- Artificial Intelligence Content Creation: The growing prevalence of AI tools to swiftly craft personalized, engaging content.
- Short-Form Video Dominance: The reign of TikTok and Instagram Reels in stirring up engagement via creative, real-world video content.
- Interactive and Immersive Experiences: The use of augmented reality (AR), virtual reality (VR), and interactive polls/quizzes to lure audiences.
- Transparency and Storytelling: Brands focusing on authentic stories to build trust with their audience.
- Cross-Platform Integration: The cohesive deployment of campaigns across diverse social networks to maximize reach.
- Data-Driven Creativity: The deployment of analytics to refine content strategies in real-time.
Although these trends don't stem directly from the Avito Business 360 session, they likely hold vigor in shaping social media creativity for business and personal branding in the thriving market. Stay tuned for more insights from the event!
- As Anna Kitaykina, head of brand communications & digital special projects at Avito, mentioned, social media is not just a platform for discounts, but a place for genuine conversation and storytelling, as demonstrated by their "Good Stories" campaign.
- In line with the trends shaping social media creativity, Alexei Tkachev, the mind behind the DNative blog, emphasized the significance of aligning product or service meanings with users' values to win their attention and create an emotional bond, which is crucial for higher sales in today's digital market.
