DWP Bank purchases Lemon Markets in financial merger
vivido Raises Seven-Figure Investment for Experience-Focused Travel Packages
vivido, a travel startup based in Steinhagen, has received a significant investment to help it scale up and establish itself in the European travel tech market. The investment, a low seven-figure sum, comes from SevenAccelerator, the ProSiebenSat.1 Group's investment arm.
Founded in 2022 by Tobias Boese and Karl B. Bock, vivido offers travelers worldwide the ability to easily customize individual travel packages. Their proprietary technology optimizes travel offers to be budget-friendly while ensuring quality, using millions of daily data points.
The investment is part of a media investment, with SevenAccelerator launching a media partnership with vivido. This partnership includes a comprehensive TV and digital campaign to build brand awareness and boost growth, with the first vivo TV commercial scheduled to air in October 2025 across ProSiebenSat.1 channels and platforms. The campaign aims to cement vivido as a leading booking portal in the DACH region for experience-focused travelers.
Key leadership statements emphasize their ambition to grow the brand and deliver emotional, experience-oriented travel packages easily booked in one place, appealing to a mass-market audience that prioritizes travel experiences over just relaxation.
Meanwhile, another startup, Lemon Markets, has been acquired by Deutsche WertpapierService Bank (dwpbank). The acquisition price for Lemon Markets is currently unknown. Lemon Markets, founded in 2020 by Marcel Katenhusen and Maximilian Linden, relies on a cloud-based solution for efficient securities trading. The acquisition expands dwpbank's full-service custody offering with a Brokerage-as-a-Service (BaaS) solution.
In other news, the event STARTUPLAND will take place on November 5th. STARTUPLAND will feature talks from successful founders, insightful interviews, and inspiring pitches. More information about STARTUPLAND can be found online.
For those interested in learning more about the investments in vivido and Lemon Markets, further details can be found online.
- The investment in vivido, a travel tech startup, is not only boosting their ability to scale up in the European market but also providing an opportunity to revolutionize the business of investing in the travel industry, particularly in fintech and finance.
- The acquisition of Lemon Markets, a fintech startup, by dwpbank marks a significant step in expanding its finance-related services, specifically in the area of securities trading, emphasizing the growing importance of technology in the finance industry.
- As the travel and finance industries continue to evolve, conferences like STARTUPLAND offer valuable insights into investing in innovative businesses, such as vivido and Lemon Markets, that are shaping the future of the experience-focused travel and fintech sectors.
