EDEKA Crowned Germany's Most Reliable Retail Brand for Eighth Year
EDEKA has been crowned the most reliable brand in German retail for the eighth year running, according to the 'Trusted Brand 2025' study. The supermarket chain has consistently topped the list, with consumers valuing its quality, variety, and commitment to sustainability and social responsibility.
The study, conducted for 25 years, focuses on emotional bonds between consumers and brands. EDEKA's success can be attributed to its independent retailers, who provide exceptional shopping experiences and maintain strong customer connections. Many of these retailers are family businesses deeply rooted in their communities.
EDEKA's financial performance reflects its popularity. In 2023, it generated a turnover of around 70.7 billion euros, operating through around 11,050 markets and employing approximately 410,700 staff. It's also one of Germany's leading training companies, with over 19,200 trainees. The cooperative's success is driven by around 3,400 independent retailers, seven regional wholesale operations, and a headquarters in Hamburg.
EDEKA's eighth consecutive win as the most trusted brand in German retail underscores consumers' appreciation for its quality, variety, and commitment to sustainability and social responsibility. With a strong network of independent retailers and robust financial performance, EDEKA continues to set the standard in German retail.
