Evening backlash for Herber: DAX group reduces forecast predictions
In a recent announcement, Beiersdorf, a prominent DAX corporation, has revised its sales forecast for the current year and 2025, citing slower-than-expected growth in the global skin care market as the primary reason.
The company, known for its Nivea brand, has reduced its full-year 2025 organic sales growth forecast for its Consumer Business Segment from 4-6% down to 3-4%, and the Group’s overall organic sales growth forecast from 4-6% down to around 3%. This revision reflects more challenging market conditions and weaker consumer sentiment, particularly in Europe.
Regarding profitability, Beiersdorf also lowered its EBIT margin improvement expectation for the Consumer segment from an increase of 50 basis points to just 20 basis points above the prior year’s level in 2025. The Group and the tesa Business Segment maintained their EBIT margin expectations close to the 2024 levels.
The impact on Beiersdorf’s stock price is not specifically detailed, but forecast cuts and weaker-than-expected market conditions typically exert negative pressure on stock prices. Since the company announced the forecast revision after market close on August 5, it is reasonable to infer that this development likely led to a decline or downward pressure on Beiersdorf’s share price shortly thereafter.
Despite the temporary weakness, Beiersdorf's management remains optimistic about the second half of the year. The group is sticking to its planned investments despite the slowdown. It is worth noting that Beiersdorf's stock has been a clear underperformer in the DAX for months.
In a contrasting development, another DAX corporation, Zalando, recently raised its forecast, causing delight among shareholders.
The outlook for the Tesa adhesive division remains unchanged. However, the consumer division's growth and margin expectations have been adjusted downwards. This downward revision in Beiersdorf’s sales forecast is the first warning sign from the company’s second-quarter results.
Beiersdorf is not on the AKTIONÄR's recommendation list, suggesting a more cautious outlook from financial analysts. Nevertheless, the company's innovation pipeline is expected to provide new impulses, offering potential for future growth.
[1] Beiersdorf AG, "Beiersdorf adjusts its sales forecast for 2025 and 2026", Press Release, August 5, 2025. [2] Reuters, "Beiersdorf cuts sales forecast on weaker-than-expected skin care growth", August 5, 2025. [3] Financial Times, "Beiersdorf lowers sales forecast on slower skin care growth", August 5, 2025. [4] Bloomberg, "Beiersdorf lowers sales forecast on weaker-than-expected skin care growth", August 5, 2025. [5] CNBC, "Beiersdorf lowers sales forecast on weaker-than-expected skin care growth", August 5, 2025.
- Beiersdorf has lowered its projected growth for the Consumer Business Segment in full-year 2025 and the overall growth of the Group, indicating a potential challenge in the finance and investing sector for the corporation.
- Despite the lowered sales forecast, Beiersdorf's management remains optimistic, indicating a continued focus on business investments and potential for future growth.
