Ready to Wager with the Best? Paddy Power's Long-Term Contract Extended with Inspired Entertainment!
Expanded Virtual Sports Collaboration: Paddy Power and Inspired Continue Partnership in Digital Sports
Get ready for an exciting journey in the gaming world, as content and technology provider for the gaming industry, Inspired Entertainment, has struck a fresh deal with Irish bookmaker Paddy Power. This partnering will prolong Inspired Entertainment's delivery of its Virtual Sports solution to Paddy Power's retail betting shops across the UK and Ireland.
Creating a Stellar Betting Shop Experience
The newly inked, long-term agreement between Inspired Entertainment and Paddy Power will ensure that the latter gets to maintain its status as a top-tier betting shop experience. Speaking about the exciting development, Vince Bateson, head of retail gaming at Paddy Power, expressed delight that the existing partnership for Virtual Sports products across Paddy Power's retail betting shops in the UK and Ireland will continue to thrive.
Our customers are big fans of Virtual products, and this ongoing partnership with the Inspired team guarantees we continue to offer them an outstanding experience in our retail shops, Bateson explained.
Paddy Power initially teamed up with Inspired Entertainment towards the end of last year in an exclusive arrangement, where Inspired Entertainment agreed to provide its fully integrated managed services for Paddy Power's entire UK retail estate, install approximately 1,400 terminals, and offer remote and field tech support, content, and platform deployment [1][3].
At the moment, Paddy Power boasts over 600 retail betting shops in the UK and Ireland, making it a significant player in the London Stock Exchange (LSE)-listed sports betting, gaming, and entertainment provider, Flutter Entertainment's brand portfolio.
Continuing to Grow Together
On Inspired Entertainment's side, president and CEO Brooks Pierce commented on the extended agreement with the bookmaker, expressing his excitement to keep on supporting Paddy Power's retail venues across the UK and Ireland. Pierce added that they will continue to provide Paddy Power with their latest products and technology, giving them the edge in offering top-notch Virtual Sports products.
No details about the duration of the new contract were disclosed by the partners, but the extended arrangement ensures that Paddy Power's entire retail estate in the UK and Ireland will continue to benefit from Inspired's innovative products and solutions.
The renewed partnership with Paddy Power is just the latest in a series of recent developments for Nasdaq-listed Inspired Entertainment. The gaming supplier has been keeping busy on both sides of the Atlantic.
In the US, Inspired Entertainment partnered for premium gaming content with FanDuel in Michigan, teamed up with Aristocrat Gaming to deliver Virtual Sports for the NFL, and signed an agreement for the deployment of technology for Codere. Moreover, they also strengthened their existing relationship with bet365 to launch a new virtual product and introduced new virtual products focused on CS: GO in collaboration with GRID [2][3][4].
Inspired Entertainment operates globally, catering to over 35 jurisdictions with a diverse portfolio of gaming products and services [3].
Additional Info:
- Inspired Entertainment recently launched "Catch of the Day Extra Spins," featuring Free Games and a Wild Fisherman character [3][5].
- They plan to introduce a hybrid dealer roulette game, initially in Canada with Loto-Québec, aiming to offer live dealer products' benefits without associated challenges [5].
- "Bullion Bars Grab the Gold" was released in the UK LBO market, expanding their product offerings further [5].
- Inspired partnered with Aristocrat Interactive to launch a revolutionary online V-Lottery gaming suite for the Virginia Lottery [2].
- They also extended their partnership with Welcome Break [1].
- The company announced a major contract with Mecca Bingo to install 170 new gaming machines across the UK estate [5].
[1] SBC News - Link[2] CalvinAyre - Link[3] Yahoo Finance - Link[4] Yogonet - Link[5] Gaming Intelligence - Link
- The long-term agreement between Inspired Entertainment and Paddy Power will ensure that Paddy Power continues to deliver an outstanding Virtual Sports experience in their retail betting shops across the UK and Ireland.
- Paddy Power, a significant player in the sports betting, gaming, and entertainment sector, owns over 600 retail betting shops in the UK and Ireland.
- Inspired Entertainment, a content and technology provider for the gaming industry, will continue to support Paddy Power's retail venues with their latest products and technology.
- The extended agreement between the two companies ensures that Paddy Power's entire retail estate will benefit from Inspired's innovative products and solutions.
- Inspired Entertainment has been actively expanding in both the US and international markets, partnering with FanDuel, Aristocrat Gaming, Codere, bet365, and Mecca Bingo, among others.
- Inspired Entertainment recently launched a new gaming product, "Catch of the Day Extra Spins," and plans to introduce a hybrid dealer roulette game.
- Besides serving the gaming industry, Inspired Entertainment operates in the finance, banking-and-insurance, and fintech sectors, leveraging technology and smart-home-devices for innovative solutions.
