Bedding Brand Brooklinen Opens New Store in D.C.
Expanding its brick-and-mortar presence, home linens brand Brooklinen makes DC debut with a new store in the nation's capital.
Gear up, Washingtonians! The bedding brand, Brooklinen, has set up shop in the city, marking another step in its brick-and-mortar expansion. Located in the heart of Logan Circle, the store adorns a charming blend of organic tones, natural woods, and splashes of its signature blue color, as per emails shared with Retail Dive.
As of now, this isn't just another sales outlet. It's the ninth store in the DTC (Direct-to-Consumer) bedding brand's growing network, as detailed on their site.
Back in 2022, co-founder and former CEO, Rich Fulop, hinted at major store expansions, aiming for 25-30 stores by 2024, with this channel eventually accounting for half of the brand's total sales. But whether they've hit or surpassed that target is a bit ambiguous, given the current data. To find out the latest on their store expansion plans, it's best to check their official news releases or contact customer service.
Brooklinen entered the physical retail scene back in 2018 with a 2,000-square-foot pop-up in New York's trendy SoHo district. After the success of that experiment, they opened their first permanent store in early 2020. Today, beyond the D.C. location, you can find Brooklinen stores in New York, Philadelphia, Chicago, San Francisco, San Diego, Portland, Oregon, and Santa Monica, California.
Since its inception in 2014, selling just sheets, Brooklinen has branched out into various product categories like bath towels, robes, shower curtains, and loungewear. In 2021, they debuted a sister brand, Marlow, focused on pillows. Marlow even secured a wholesale deal with Walmart, selling in over 1,000 stores as well as on their online platform.
With the recent leadership changes, Billy May, former Chief Customer Officer at Urban Outfitters' parent company URBN, was appointed as the new CEO of Brooklinen. Fulop, the original CEO, stepped down in July. The brand's new store in Washington D.C. is undoubtedly an exciting addition to its growing empire. So, why not pay it a visit and see what all the fuss is about?
The bedding brand Brooklinen, having started in 2014 with just sheets, has now expanded into a retail empire. Their latest addition is a store in Washington D.C., making it their ninth physical retail outlet in their network. This move signifies an ongoing expansion plan mentioned by co-founder Rich Fulop in 2022, aiming for 25-30 stores by 2024.
As a Direct-to-Consumer (DTC) brand, Brooklinen's store expansion is a significant step in the fashion and finance industry, reflecting the growing landscape of entrepreneurship and retail. With the recent appointment of Billy May as CEO, who previously held a top position at Urban Outfitters, the brand looks poised for further growth.
So, take a trip to their stylish new store in Logan Circle, D.C., and experience the charm of Brooklinen's organic tones, natural woods, and signature blue color. Discover their expanded product line, which now includes bath towels, robes, shower curtains, loungewear, and even a sister brand focused on pillows, Marlow, which has secured wholesale deals with Walmart.
As the brand continues to grow and evolve, regular updates on their store expansion plans can be found on their official news releases or by contacting customer service. Remember, each new store opening is a testament to their commitment to bringing quality sleep solutions to more customers nationwide.
