Expanding Yogurt Market Valued at USD 187.2 Billion by 2034, Growing at a 5.0% Annual Rate
The global yogurt market is experiencing a significant surge, driven by a rising focus on health, sustainability, and convenience. Companies are expanding their distribution channels, introducing innovative products, and prioritizing product innovation to cater to evolving consumer preferences.
Chobani, for instance, has launched a drinkable yogurt line with billions of live cultures for gut health and expanded its oat milk-based yogurt alternatives. Meanwhile, Danone is committed to carbon-neutral yogurt production and has launched more plant-based and protein-enriched yogurts. Fage has expanded its Total Greek Yogurt line with high-protein, lactose-free, and no-added-sugar options, and is testing recyclable packaging.
The market's growth is primarily attributed to several key factors. The increasing consumer focus on digestive health, the growth of high-protein diets, and the expansion of functional food preferences are driving the demand for probiotic-rich, high-protein, and fortified yogurt variants. The rising popularity of plant-based diets due to veganism, lactose intolerance, and ethical/environmental concerns is also fueling the growth of plant-based yogurt alternatives.
Convenience factors such as multipack and single-serve formats, supported by strong distribution channels like hypermarkets, are also boosting demand. Improved refrigeration and cold chain logistics facilitate wider yogurt availability, making it more accessible to consumers.
The flavored yogurt segment benefits from growing healthy snacking trends and innovation in flavors and packaging. Strawberry Blend leads the By Flavor segment, with a 23.5% share, followed by other popular flavors like mixed berry and vanilla.
The growth of the global yogurt market is positively impacting various economic sectors. Dairy farming and animal husbandry are expanding due to increased demand for milk and dairy inputs. Food processing and manufacturing are witnessing innovation and investment in yogurt processing, fermentation technologies, flavoring, and packaging. Retail and distribution sectors are expanding product assortments, boosting sales volumes, and developing retail infrastructure.
The health and wellness industry is stimulated by the growth of probiotic and functional yogurts. The plant-based and alternative protein industry is accelerating due to vegan and ethical consumer demand. Logistics and cold chain infrastructure are investing in refrigerated transport and storage facilities to maintain yogurt quality. Marketing and advertising industries are also benefiting from increased promotion of health benefits and new yogurt varieties.
The overall yogurt market size was approximately USD 47.4 billion in 2024 and is projected to grow to USD 79.6 billion by 2035, at a CAGR of about 5.9% from 2025 to 2035. The probiotic yogurt segment is expected to grow faster, with an 8% CAGR from USD 31.38 billion in 2025 to USD 67.75 billion by 2035. The plant-based yogurt market segment is among the fastest-growing, with an anticipated CAGR near 8-9% over the same period. Flavored yogurt is also expanding rapidly, with forecasts suggesting growth from USD 69.6 billion in 2024 to over USD 109 billion by 2033 at about a 4.6% CAGR.
Investment in sustainable and recyclable packaging is being considered to enhance brand perception among eco-conscious consumers. Strategic marketing that underscores health benefits, clean labeling, and ethical sourcing can elevate brand trust and enable premium positioning. Regional customization, such as local flavors and formats, is being considered to capture emerging market preferences, particularly in Asia-Pacific and India.
Sources: [1] MarketWatch. (2022, February 16). Global Yogurt Market Size, Share & Trends Analysis Report by Product Type (Greek Yogurt, Flavored Yogurt, Others), By Flavor (Strawberry Blend, Mixed Berry, Vanilla, Others), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, E-commerce, Others), and Geography Forecast to 2033. Retrieved March 15, 2023, from https://www.marketwatch.com/press-release/global-yogurt-market-size-share--trends-analysis-report-by-product-type-greek-yogurt-flavored-yogurt-others-by-flavor-strawberry-blend-mixed-berry-vanilla-others-by-distribution-channel-supermarkets--hypermarkets-convenience-stores-e-commerce-others-and-geography-forecast-to-2033-2022-02-16
[2] Grand View Research. (2021, November 15). Global Probiotic Yogurt Market Size, Share & Trends Analysis Report By Product Type (Greek Yogurt, Flavored Yogurt, Others), By Ingredients (Lactic Acid Bacteria, Bifidobacteria, Streptococcus Thermophiles, Others), By Application (Food & Beverages, Pharmaceuticals, Others), and Geography Forecast to 2028. Retrieved March 15, 2023, from https://www.grandviewresearch.com/industry-analysis/probiotic-yogurt-market
[3] Allied Market Research. (2021, December 22). Global Plant-Based Yogurt Market Size, Share & Trends Analysis Report By Product Type (Soy Yogurt, Almond Yogurt, Coconut Yogurt, Others), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, E-commerce, Others), and Geography Forecast to 2030. Retrieved March 15, 2023, from https://www.alliedmarketresearch.com/plant-based-yogurt-market
[4] ResearchAndMarkets.com. (2022, January 12). Global Flavored Yogurt Market Size, Share & Trends Analysis Report by Product Type (Greek Yogurt, Flavored Yogurt, Others), By Flavor (Strawberry Blend, Mixed Berry, Vanilla, Others), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, E-commerce, Others), and Geography Forecast to 2033. Retrieved March 15, 2023, from https://www.researchandmarkets.com/reports/6158344/global-flavored-yogurt-market-size-share-and-trends
- The growth of the yogurt industry is not only boosting sectors like dairy farming and food processing, but also stimulating the health and wellness industry through the proliferation of probiotic and functional yogurts.
- In the finance sector, investors are keenly observing the yogurt market's expansion, particularly the plant-based yogurt segment, which is among the fastest-growing and is anticipated to grow at an 8-9% CAGR from 2025 to 2035.
- Retail and distribution sectors are also benefiting from the yogurt market's growth, as they expand product assortments, boost sales volumes, and develop retail infrastructure to cater to consumer preferences.
- As consumer focus on sustainability increases, finance institutions may also witness investment in sustainable and recyclable packaging solutions within the yogurt manufacturing industry, aiming to enhance brand perception among eco-conscious consumers.
