Expansion of Kim Kardashian's Skims brand to skincare, cosmetics, and fragrance line after acquisition of Skkn By Kim.
Revamped Version:
Hop aboard the Kim Kardashian express, folks! It looks like her empire is about to grow exponentially, as her shapewear and clothing brand, Skims, aims to conquer the skincare, cosmetics, and fragrance markets. Sure, this ain't nothing new under the sun — Kardashian's beauty brand, Skkn by Kim, was already on the scene, but now Skims has stepped in to seize the majority stake that was once held by Coty (they bought it for a cool $200 million back in 2021). The exact price Skims shelled out for this acquisition? Well, they ain't telling just yet.
Kardashian's excited as all get-out about this move, gushing, "My mission has always been to create products that empower and transform. Uniting everything under the Skims brand streamlines that vision." As if that weren't enough, Skims CEO and co-founder, Jens Grede, is pumped too, declaring, "This acquisition isn't just growth. It's about the strength of our brand and our ability to enter a new category with authority."
Now, you might be wonderin', "What about Skkn by Kim? Where does that fit in?" Fear not, friends, Skkn by Kim products will still be on the shelves for a bit as they prepare for a makeover under the Skims brand. Skkn by Kim, born in 2022, was a direct descendant of KKW Beauty, which bit the dust in 2021 after three years of existence. It seems that Skkn by Kim's product line, initially focused on skincare, later expanded to cosmetics, and, as Kardashian hinted last summer, fragrance is on the horizon.
With 2026 slated as the projected launch date for Skims' beauty and fragrance offerings, it's safe to say that this powerhouse brand is aiming for nothing less than world domination. Until then, stay tuned for more updates on this rollercoaster ride!
P.S. If you're curious about Kim's other beauty-related ventures, like Skkn by Kim and KKW Beauty, you can catch 'em while you can, as they'll only be around for a limited time until the Skims grand unveiling.
[1] Skims expected to launch beauty and fragrance offerings in 2026 (The Wall Street Journal)[2] Skims acquires Skkn by Kim (March 21, 2023 release)[3] Coty to use Skkn by Kim sale proceeds to reduce debt and invest in innovations (Reuters)[4] Skkn by Kim to relaunch under the Skims brand following the acquisition (Skkn by Kim's most recent Instagram post)[5] Consolidation of Kim Kardashian's beauty ventures under the Skims brand to streamline product lines (enrichment data)
- The beauty and fragrance offerings of Skims, now under a single brand, are expected to debut in 2026, aiming to showcase a harmonious blend of style, beauty, and empowerment.
- The acquisition of Skkn by Kim marks a significant step for Skims, as it aspires to skim the creme de la creme of the skincare, cosmetics, and fragrance markets, following in the footsteps of the powerhouse Kardashian empire.
- In a celebratory move, the Westfield shopping center will soon host an unveiling event for the relaunched Skkn by Kim products, reimagined under the unified Skims brand, signifying a new era of beauty and style collaboration.
