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Introducing the BYD Yuan UP: A Game-Changer in the New Energy Small SUV Segment
The automotive world has a new contender in the subcompact electric SUV category. The BYD Yuan UP, launched in 2024, is making waves with its youthful design, impressive tech features, and competitive pricing.
Measuring 4,310 mm in length, 1,830 mm in width, and 1,675 mm in height, the Yuan UP offers a spacious 5-door, 5-seater SUV body with a wheelbase of 2,620 mm. This compact yet roomy design is a testament to BYD's commitment to creating vehicles that cater to urban and young consumers.
Under the hood, the Yuan UP boasts two motor options: an entry-level 70 kW (95 hp) motor with 180 Nm torque, and a higher power 130 kW (177 hp) motor with 290 Nm torque. Both motors are permanent magnet synchronous motors, with the front axle featuring a MacPherson suspension and the rear utilising a torsion beam.
The Yuan UP's powertrain is backed by two battery options: a 32 kWh battery providing a range of approximately 301 km, and a larger 45.1 kWh battery capable of delivering up to 410 km on a full charge (CLTC standard). The battery is BYD's reliable Blade LFP battery, known for its safety and longevity.
In terms of performance, the Yuan UP can reach a top speed of 160 km/h, with the entry-level model accelerating from 0-100 km/h in 12.9 seconds, and the higher trims achieving the same feat in just 7.9 seconds.
The Yuan UP's exterior design is characterized by a Dragon Face front fascia, flap-type door handles, and a floating roof design. The full-width rear taillight bar features unique patterns, adding to the vehicle's distinctive look.
Inside, the Yuan UP offers a modern interior layout, complete with a 10.1-inch central touchscreen (12.8-inch in some trims), an 8.8-inch LCD instrument cluster with HUD, and a D-shaped steering wheel adorned with the Yuan logo. Comfort features include automatic climate control, rear air vents, wireless charging pad, and perforated leatherette seats.
Safety is not compromised, with the Yuan UP offering front dual airbags and variations with and without BYD’s advanced “God’s Eye” driver assistance system. Intelligent connectivity is provided via DiLink system.
The entry-level Yuan UP 301 km Pilot Edition is priced around 74,800 yuan (~$10,400), significantly cheaper than previous trims priced between 99,800 to 119,800 yuan (~$13,900–16,700). This aggressive pricing strategy positions the Yuan UP as a standout choice in the new energy small SUV segment.
Compared to rivals like the Ora Black Cat, Chery eQ1, or global small EV SUVs, the Yuan UP stands out with its larger size, longer range options, and BYD’s evolving tech ecosystem, including the “God’s Eye” intelligent driving system (except entry-level trim). Its styling and build quality also position it above many budget EVs.
In conclusion, the BYD Yuan UP offers a balanced package of range, power, modern tech, and competitive pricing, making it a standout choice in the new energy small SUV segment focused on urban and young consumers.
[1] BYD Yuan UP Officially Launched in China [2] BYD Yuan UP: A Comprehensive Review [3] BYD Yuan UP: Specifications, Features, and Pricing [4] BYD Yuan UP vs Competitors: A Comparative Analysis [5] BYD Yuan UP: A New Era in New Energy Vehicles
- The BYD Yuan UP's launch in 2024 marks a significant move in the automotive industry, with its focus on new energy vehicles and competitive pricing shaking up the small SUV segment.
- The finance sector is closely watching the Yuan UP's impressive tech features and affordable price points, as they may signal a shift in consumer preferences towards electric-vehicles in the transportation sector.
- In the lifestyle realm, the Yuan UP's youthful design and modern interior appeal to urban and young consumers, catering to their need for convenience and technology.
- Technology giants are taking notice of BYD's advancements in the automotive industry, particularly their work on electric-vehicles and the "God's Eye" driver assistance system, which could open new opportunities for collaboration.
