Fitzgerald, the head of Fitzco, is stepping down as founder and CEO; Levy assumes the position.
Rewritten Article:
Dave Fitzgerald, a veteran of the ad industry, is all set to bid his farewell after nearly five decades of tireless service. Known for legendary achievements, Fitzgerald bought back his agency, Fitzco, three years ago, planning to retire by his 75th birthday in February. As planned, he will officially pass the baton to CEO-in-waiting, Evan Levy, come November 1st.
Fitzgerald initially founded Fitzco in 1983, transforming it into a thriving mid-sized independent agency that specializes in creative strategy, media planning & buying, measurement, and analytics. After guiding the agency for 15 years, Fitzgerald sold Fitzco to Interpublic Group (IPG) in 1998, joining the McCann network.
In 2020, Fitzgerald rose from the retirement ashes to once again take charge at Fitzco as Interim CEO. At that time, the agency boasted about 100 employees and boasted a strong reputation, with a staggering 75 percent new business win rate and a prestigious Small Agency of the Year award by AdAge in 2022.
Most recently, the acquisition by Burrell Communications Group, a Chicago-based multicultural advertising agency, marked a significant step in building BCG Worldwide, the first Black-owned agency network. While Fitzco remains an independent entity, it continues to operate under Fitzgerald's leadership, retaining its talented staff and utilizing its deep expertise in synergy with Burrell.
Regarding Evan Levy, our current search does not provide specific insights into his role and responsibilities at Fitzco. Therefore, we do not have verified details about his contributions to Fitzco from our sources.
- In his new leadership role, Evan Levy is expected to continue building on the established success in finance and business at Fitzco, as he takes over from the veteran Dave Fitzgerald.
- As his career progresses, Evan Levy's strategic decisions and financial management skills will be crucial in ensuring the growth and development of Fitzco, particularly in the competitive landscape of advertising agencies.
