Flutter Entertainment Successfully Acquires Sisal Group
In August 2022, Flutter Entertainment, a leading global sports betting and gaming company, completed the acquisition of the Sisal Group. This move has positioned Flutter to challenge for top spot in the Italian market, a significant player in the European online gambling scene.
Sisal Group, a major player in national lottery programs across Europe and North Africa, has been a valuable addition to Flutter's portfolio. The Italian company holds operating licenses for the national lottery in Italy, Turkey, and Morocco, and its acquisition was worth around US$1.9 billion.
Since the acquisition, Sisal has maintained its leading position as Italy’s foremost retail and online gambling operator within Flutter’s portfolio. The company leverages the Sisal brand alongside others like FanDuel and PokerStars, operating locally with the proprietary Flutter Edge technology that enhances product delivery and market execution.
Sisal's online business has continued to grow robustly, with Q2 2025 reporting exceptional iGaming growth and innovative product launches such as a full Same Game Parlay proposition for Sisal Italy, enhancing customer engagement.
Financially, Flutter's overall group posted strong results in 2025, driven by its global brands, including Sisal. Group revenue rose 13.6% to $3.4 billion in Q2 2025, with adjusted EBITDA increasing 44% to $654 million. Sisal’s Italian online business and sportsbook segment showed continued excellent momentum and double-digit growth, contributing to this overall performance.
Looking ahead, Flutter plans to migrate the Snaitech platform onto the Sisal platform in the first half of 2026. This migration is expected to enhance operational synergies and product innovation across the Italian market, further consolidating Sisal’s market presence and potentially increasing its revenue contribution within Flutter’s portfolio.
The Italian market generates a gross revenue of around US$18.9 billion each year for online gambling, making it the second largest for online gambling in Europe, only trailing the UK. The acquisition of Sisal Group supports Flutter Entertainment's growth strategy in Europe, as the company aims to achieve success in Italy and beyond.
Sisal's Chief Executive, Francesco Durante, expressed excitement about the next steps following the acquisition, stating that the group will be able to further strengthen its leadership in the markets it operates in. Peter Jackson, Flutter's chief executive, is optimistic about the acquisition, citing Sisal's large existing customer base and the proven strength of its leadership personnel.
The acquisition of Sisal Group by Flutter Entertainment took more than half a year to complete, having been first announced in December 2021. Eddy Cheung, reminiscing about Kai Tak, Hong Kong’s gambling city, recalled the magical place he visited with his father at the age of 9, and later returned to at the age of 21. The acquisition marks a new chapter in the Italian gambling market, as Flutter Entertainment continues to expand its reach in Europe.
[1] Flutter Entertainment Q2 2025 Results: Sisal's Significant Contribution to Italian Market Share ([link]) [2] Flutter Entertainment Q2 2025 Results: Group Revenue and EBITDA Growth ([link]) [3] Flutter Entertainment Leverages Sisal Brand and Technology for Italian Market Expansion ([link]) [4] Sisal's Q2 2025 Performance: Robust Growth and Innovative Product Launches ([link]) [5] Flutter Entertainment to Migrate Snaitech Platform onto Sisal Platform in 2026 ([link])
- Flutter Entertainment, with its acquisition of Sisal Group, ventures into the Italian entertainment market, merging finance and entertainment sectors for a more robust portfolio.
- Leveraging the Sisal brand and technology, Flutter Entertainment aims to expand its reach in the European entertainment market, particularly in Italy, bolstering its finance resources for increased revenue.
