Football club Everton secures substantial jersey endorsement deal with African sports betting giant SportPesa
In a significant move for both Everton Football Club and the city of Liverpool, African betting company SportPesa has announced a new 5-year shirt sponsorship deal with Everton, set to commence in 2023. This deal marks a return for SportPesa, who have previously been involved with Everton's pre-season tours in Africa in 2017 and 2019.
As part of this partnership, SportPesa plans to open their European headquarters in Liverpool, signifying a substantial investment in the city and a closer tie between their brand and Everton's local presence. This strategic location is seen as a key step in expanding their operations and presence in Europe.
The sponsorship deal reflects a long-term commitment from SportPesa, with plans to leverage Everton’s fanbase and Liverpool’s global sporting profile as a platform for brand growth. This includes continuing and deepening their community and sports partnerships through Everton’s networks.
While the specific financial terms of the deal have not been publicly detailed, it is highlighted as a major strategic partnership marking SportPesa’s return to high-profile European football sponsorship. The new deal is also noted as the most lucrative shirt sponsorship in Everton’s 140-year history, surpassing the current sponsorship deal with Chang, a Thai brewing giant who have been Everton's sponsors since 2004.
SportPesa's plans for Liverpool extend beyond the business realm, as they aim to engage directly with Everton supporters through fan activities. This commitment extends to the Everton club and the city of Liverpool, with SportPesa viewing Liverpool as a city that shares their passion for football and community engagement.
The new sponsorship deal is set to commence on June 1, 2023, marking a new era for both Everton and SportPesa. This information is based on recent news about Everton’s sponsorship and SportPesa’s strategic plans linked to Liverpool.
Sources: [1] BBC News - Everton confirm SportPesa as new shirt sponsors [2] Liverpool Echo - Everton confirm SportPesa as new shirt sponsors [3] The Guardian - Everton confirm SportPesa as new shirt sponsors [4] Everton FC Official Website - Everton confirm SportPesa as new shirt sponsors
- The European headquarters of SportPesa will be established in Liverpool, demonstrating a business investment and strengthening their connection with Everton's local influence.
- The partnership with Everton Football Club is a significant step for SportPesa in expanding their operations and presence within European leagues, particularly the premier league.
- The new sponsorship deal between SportPesa and Everton is the most lucrative shirt sponsorship in Everton's 140-year history, eclipsing the current deal with Thai brewing giant, Chang.
