Forward momentum and ambition for the upcoming 125 years: Pioneering brand HiPP plays a pivotal role in shaping the future and charts a path for continued expansion.
Finding that Sweet Spot: 125 Years of HiPP's Adaptability and Commitment
Flashback: Journey So Far
For a century and a quarter, HiPP has shown the ropes of reinvention, timeless values, and adaptation - all while laying down a durable foundation along the way. The story began with a solution to an infant mortality crisis in the late 19th century: infant rice cereal. Joseph Hipp, a father on the hunt for answers, set the groundwork for a game-changing company. The relentless quest for solutions has been a leitmotif, threading through four generations of the Hipp family and the whole company history.
From the get-go, there's been a drive for top-notch solutions - both for the tiniest consumers and the support of wholesome growth. What started as a single product swiftly expanded to encompass realms like complementary foods and baby formula, with nearly seven decades of experience under their belt in cultivating premium organic raw materials for babies and toddlers. Their secret to success? A close-knit exchange with caregivers like midwives, pediatricians, and farmers - all working hand-in-hand for the wellbeing of the most precious among us.
Stepping into the Future
In the face of rapid societal change and increasingly pressing global challenges, HiPP is preparing for a world of tomorrow by bolstering its international presence and laying an enduring growth strategy. The company reaffirms its allegiance to the German economy by investing in domestic production sites, creating new positions at their flagship milk site in Herford. This commitment ensures the caliber, innovation, and global appeal of HiPP's products.
In the infant food arena, a groundbreaking patented manufacturing technology has been introduced, increasing the product's wholesomeness and taste. Expect a whopping 30 new products in 2025, solidifying the foundation of infant food as the cornerstone of the business. HiPP is also diving into the flourishing European market for snacks, providing organic goodies for older children.
Sustainable Strategies
A pioneer in ecological agriculture, HiPP produces 100% organic-biological raw materials, setting a high bar for other companies in sustainability. Their commitment to the environment extends beyond organic farming, as they practice biodynamic farming methods that ensure a balanced and thriving ecosystem. But it's not just about minimizing their impact - HiPP is dedicated to providing healthful nutrition for babies, incorporating essential nutrients like prebiotics and probiotics into their products to promote a healthy gut amongst infants.
Giving Answers: Sustainability Report
To reinforce their dedication to sustainability, HiPP has just published their inaugural sustainability report. This document delves into the company's rich history, key development milestones, and values as a proponent of sustainable infant nutrition. And it's not just window dressing: HiPP is actively working on solutions for the challenges of tomorrow, fostering continued growth in a world that's constantly changing.
Taking Care of All Ages
As populations grow older and birth rates decline in many countries, HiPP is focusing its efforts on special nutritional needs for adults. For two decades, HiPP has been catering to older individuals or those facing health issues requiring specific diets - confident in their ability to offer tailored, wholesome meals to vulnerable populations. As they continue to innovate, expect HiPP to expand its special diet offerings on a global scale.
"Our actions are guided by the responsibility we hold for people, the environment, and the community. Our entrepreneurial strategy moving forward will remain anchored in long-term action and healthy growth." So says Stefan Hipp, managing partner of HiPP and a fourth-generation family member. With 125 years of experience under their belt, HiPP continues to steer the ship in the direction of wholesome, sustainable nutrition for all ages.
Organic Roots Run Deep: About HiPP
A leading manufacturer of organic baby food, HiPP is a household name in Germany. Stefan Hipp, the latest in a long line of family members, continues the legacy of a business model based on ecological, economic, and social sustainability. Born out of a desire to save Josepf Hipp's twins from malnourishment in 1899, HiPP began with the creation of a revolutionary milk formula enhanced with rusk flour. Decades later, the company is an industry titan, employing over 3,000 people worldwide and distributing over 400 products in 60 countries. Visit www.hipp.de for further information.
Source: ots
- HiPP's entrepreneurship and commitment have spanned 125 years, starting with a solution in environmental-science to an infant mortality crisis, leading to the creation of a revolutionary infant rice cereal by Joseph Hipp.
- In the realm of finance and wealth management, HiPP has continuously invested in domestic production sites, ensuring the caliber and innovation of their products while contributing to the German economy.
- As a pioneer in the science of climate-change and environmental-science, HiPP produces 100% organic-biological raw materials, promoting a balanced and thriving ecosystem.
- In the realm of personal-finance and business, HiPP is expanding its international presence, with plans to introduce 30 new products in the infant food arena by 2025 and delve into the snack market for older children.
- Recognizing the challenges faced by the world and the need for sustainable solutions, HiPP has published a sustainability report, outlining their values, milestones, and future plans for sustainable infant nutrition.
- Looking ahead, HiPP is focusing on the special nutritional needs of adults, leveraging the expertise they've gained over the years to offer tailored, wholesome meals to vulnerable populations on a global scale.
