Here's the New and Improved Take on Armedangels: Sustainable Fashion Champions
Business leader behind Armedangels emphasizes: In today's world, companies must strongly uphold a specific cause or belief. - Founder of Armedangels emphasizes the need for bold, assertive labels: "Now's the moment to establish brands with a strong identity"
By Siems LuckwaldtApproximate Read Time: 5 Mins
When two business-savvy guys, Martin Höfeler and Anton Jurina, decided to take the plunge into the fashion industry back in 2007 in Cologne, terms such as "sustainability" and "zero waste" were barely known outside a small circle of eager activists and scholars. Fast forward to today, and Greta Thunberg has grown from a kindergarten student to a global climate activist champion. Armedangels, the brand born from these pioneers, has skyrocketed from a humble startup to a trailblazing force in the world of eco-friendly fashion.
What started as an endeavor aiming to give back to charitable causes with T-shirt profits, quickly transformed into a mission to revamp the entire fashion industry. Höfeler and Jurina, who parted ways with the company in 2012, sought to create fashionable collections that did not adhere to the harmful practices prevalent in the industry, especially focusing on denim and its contentious production methods. Armedangels eliminated unnecessary water waste, abstained from using toxic baths for dyeing, and actively sought to eradicate hazardous working conditions for their staff.
From one of the originators of trendy "eco-fashion," Armedangels has now solidified its position as an esteemed—yet always innovative—player in the industry. With over 150 employees, Armedangels ranks among the most significant "Eco & Fair Fashion" companies in Germany. In celebration of the brand's 18th birthday this year, we sat down with Höfeler to discuss their past and future outlook, as the political landscape, particularly in the United States, seems to have waned in its drive for environmental change and optimism.
"But that's exactly why we need brands with a stand," the 42-year-old expresses passionately in a Capital interview.
- Eco-Friendly Fashion
- Sustainable Practices
- Fashion Industry
Armedangels Today
Armedangels is a German fashion brand that has been redefining the fashion industry since its inception in 2007. The brand places a strong emphasis on sustainability, ethical manufacturing, and environmental stewardship, utilizing only certified organic and recycled materials such as organic cotton, organic wool, TENCEL™, and recycled synthetics[5]. Armedangels maintains close partnerships with suppliers who abide by their stringent environmental and social values[4][5]. Most recently, Armedangels collaborated with Wikipedia on a capsule collection geared towards fostering transparency and intellectual freedom through fashion, with all funds raised benefiting the Wikimedia Foundation[2].
Tomorrow's Armedangels
Armedangels' future projection shines bright, as it continues to chisel its mark in the sustainable fashion revolution. Collaborations such as the one with Wikipedia demonstrate the brand's potential to spark broader conversations about social and environmental issues, utilizing fashion as a tool for activism and enlightenment[2]. As customer awareness and demand for sustainable and socially responsible fashion escalates, Armedangels is well-prepared to take the helm in the industry, utilizing its dedication to transparency, fairness, and ecological responsibility to catalyze change[4][5].
Key directions for Armedangels in the future include:- Innovation in Materials: Advancing research and development to uncover new eco-friendly materials and production methods that will contribute to their designs.- Global Growth: Expanding its influence globally by strengthening its online presence and fostering strategic partnerships.- Social Impact: Strengthening its commitment to social indiscretions, including fair labor practices and environmental conservation, through partnerships and community engagement.
In essence, Armedangels carries on to revolutionize the fashion industry with its sustainable and socially mindful approach, primed to serve as an inspiration for the future of fashion.
- The community can rally behind Armedangels' evolving policy that prioritizes environmental preservation, science-backed sustainability practices, and ethical business operations within the fashion industry.
- To ensure longevity and success, Armedangels plans to invest in innovation, adopting finance-friendly strategies for materials research, global expansion, and increasing their social impact through partnerships and lifestyle initiatives.
