Fundraising of $15 million by United Pickleball dedicated for growth initiatives and player rewards
United Pickleball Association Secures $15 Million in Funding
The United Pickleball Association (UPA) has announced a significant investment of $15 million, bringing its total funding to $100 million. This latest funding round, which comes solely from existing investors and shareholders, is a testament to the growth and success of the organization since its formation through the merger of MLP and the PPA Tour.
The key investors and shareholders of UPA include Dundon Capital, the family office of Tom Dundon, owner of the Carolina Hurricanes NHL team; Al Tylis, owner of Club Necaxa in LigaMX (Mexican soccer league); and SC Holdings, led by Jason Stein. These investors participated in the recent funding round, following a previous $75 million preferred investment round and a $10 million bridge loan earlier in 2025.
The funds will be used to further enhance the broadcast experience of UPA events by partnering with Tennis Channel Fox, CBS, and ESPN. The aim is to provide a more immersive viewing experience for pickleball enthusiasts worldwide.
In addition, UPA plans to offer more incentive-based compensation that rewards winning tournaments. This move is expected to boost the competitive spirit among players and elevate the sport to new heights.
The funds will also be used to expand UPA's international presence, particularly in the U.K. and Asia. UPA is taking a page from the Formula 1 model for international expansion by considering joint venture partnerships.
The current shareholders of UPA have expressed their satisfaction with the organization's direction and have decided to double their investment. This shows a strong vote of confidence in UPA's vision and strategy.
The growth of UPA is evident in its increased revenue, which now stands at $70 million. There has also been a 40% increase in ticketing sales for UPA events. Moreover, there has been a 200% jump in social media impressions for UPA, indicating a growing interest in the sport.
Despite the success, UPA remains committed to nurturing junior players, similar to Junior USTA or Little League. The aim is to foster a new generation of pickleball talent and ensure the continued growth of the sport.
In conclusion, the $15 million investment in UPA is a significant step towards enhancing the sport of pickleball, both domestically and internationally. With the support of its key investors and shareholders, UPA is poised to take pickleball to new heights.
[1] Source: UPA Press Release [3] Source: Pickleball News [4] Source: SportsPro Media
People worldwide are eagerly anticipating the enhanced broadcast experience of United Pickleball Association (UPA) events, thanks to the partnership with Tennis Channel Fox, CBS, and ESPN, funded by the recent $15 million investment. Meanwhile, the sports industry, including key investors such as Dundon Capital, Al Tylis, and SC Holdings, is keeping a close eye on UPA's strategic moves, with the aim of replicating such success in their respective businesses.
