Global Media Unification under Fossil's Control through Acquisition
Rewritten Article:
Fossil Group bids adieu to 15 regional agencies and welcomes Assembly as their global integrated media partner. Based on Lisa Marie Pillette, Fossil's Chief Marketing Officer, the decision was driven by a search for a robust, international media agency that could effectively handle the diversified portfolio of Fossil Group's 12 owned and licensed brands.
"This has been a massive turnaround for us," Pillette told ADWEEK. "We wanted a dynamic partner with a formidable tech stack and a global operational model."
The requirement for a scrappy, innovative partner wasn't just a fancy whim. With a collection of brands spanning the globe, Fossil Group required an agency capable of driving omnichannel media innovation, ensuring a consistent brand presence and strong consumer engagement across various platforms.
The previous system, driven by fragmented regional needs, had fragmented agencies handling different aspects of Fossil Group's media management.
Assembly, with its integrated media services, appeared to be the perfect fit. The agency offers a full range of capabilities, from strategic planning to execution and analysis, which are indispensable for a design-focused company like Fossil Group.
Moreover, Assembly's impressive track record with major global accounts bears testament to its effectiveness. The collaboration between Fossil Group and Assembly yielded an impressive 8% increase in consumer desirability and a staggering 6% increase in other key metrics. This success underscores Assembly's ability to deliver tangible results for brands aiming to elevate their market presence.
Lastly, Assembly's strategic leadership and expertise in hiring industry professionals with expertise in areas such as strategy, innovation, and sustainable impact further cements their role as the ideal partner for Fossil Group. With such capabilities, Assembly is well-equipped to help Fossil Group achieve long-term success and sustainability.
- Stagwell's consolidating various services under one roof, as their SVP of Finance oversees the financial aspects of the business, aligns with Fossil Group's search for an agency with robust global operational capabilities.
- In light of Fossil Group's decision to consolidate media management under one agency, a fossil of the previous fragmented system now lies in the past, giving way to a more efficient model.
- Assembly's impressive track record with global accounts, including delivering an 8% increase in consumer desirability and a 6% increase in key metrics, makes them an ideal partner for Fossil Group's fossilized brands aiming for a fresh revamp and significant growth.
