Google Cracks Down on Dishonest Pricing: New Misrepresentation Policy Starts Oct 28
Google is updating its Misrepresentation policy to crack down on dishonest pricing practices. The new rules, set to take effect on October 28, 2025, aim to protect users from misleading advertisements. Barry Schwartz, writing for Search Engine Land, broke the news, with Semrush owning the website.
The updated policy prohibits pricing practices that create false or misleading impressions of cost. Advertisers must now disclose the full payment model or expense before and after purchase. This includes details about any additional fees or charges.
Google will enforce these changes starting October 28, 2025. Advertisers should review and remove any ads falling within the new policy scope by this date to avoid violations. Initially, a warning will be issued at least 7 days prior to any suspension of accounts.
The new policy targets various deceptive practices, including bait-and-switch tactics, price exploitation, and deceptive 'free' app promotions. Google considers this a minor update to the overall policy, but it's a significant step in promoting transparency and honesty in online advertising.
Google's updated Misrepresentation policy, effective October 28, 2025, seeks to combat dishonest pricing practices in advertisements. Advertisers must now provide full payment details and remove any non-compliant ads by the enforcement date. The policy update is part of Google's ongoing efforts to maintain a fair and transparent advertising environment.
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