Google Tightens Search Spam Rules With New 'Policy Circumvention' Policy
Google has bolstered its search spam policies with a new rule, 'Policy circumvention'. This addition targets websites that employ multiple tactics to distribute content Google deems prohibited.
The new policy prohibits creating or using multiple sites or methods to bypass Google's spam or content policies. Violations can lead to Google restricting or removing content from search results or specific search features. It aims to combat actions intended to manipulate Google Search's ranking algorithms.
Google has provided examples of violations, including websites using cloaking, automatic redirection, and other deceptive techniques. These sites may hide content from users but show different content to Googlebot, or redirect users to unrelated content. Understanding Google's spam and content policies is vital for SEO and marketing services on Google Search to avoid such penalties.
Google's new 'Policy circumvention' spam policy targets websites attempting to manipulate search rankings or bypass Google's guidelines. Violations can result in content removal or ranking downgrades. SEO and marketing services must understand and adhere to Google's spam and content policies to avoid penalties.
