Growth of the sweets conglomerate into the fashion realm: Katjes secures significant stake in Bogner brand
The Katjes Group, a renowned family-owned business known for its confectionery brands, has made a significant move by acquiring 60% of the shares in luxury fashion manufacturer Bogner. This acquisition marks an expansion of the company's portfolio into the luxury goods segment, a bet on growth for the company.
The Bogner Group, Germany's largest family-owned luxury fashion brand focusing on sports and leisurewear, reported a net turnover of almost 200 million euros in 2024/25 and remained profitable. The acquisition, however, does not disclose the purchase price for the Bogner Group shares.
The Bogner Group, with its focus on active lifestyle brands, aligns well with Katjes' interests. The acquisition further enhances the Katjes Group's brand portfolio, which already includes well-known brands like Bübchen, Theramed, and Shirin Beauty, as well as several other brands across confectionery, personal care, and luxury goods sectors.
The Katjes Group generated a turnover of 393 million euros last year, with an EBITDA of 45 million euros. The acquisition will be financed through corporate bonds by Katjes.
Tobias Bachmüller, managing partner of Katjes International, stated that the company has proven its ability to profitably develop brands outside its original business. The acquisition of Bogner is a testament to this ability and a significant step in expanding the business into a new market segment.
The Bogner Group was not previously a brand under the Katjes Group. The acquisition, therefore, represents a strategic move for both parties, with the Bogner Group gaining access to Katjes' resources and expertise, and Katjes expanding its business into the luxury goods segment.
The Katjes Group employed an average of 1,100 people last year. With the addition of the Bogner Group, this number is expected to increase, reflecting the company's commitment to growth and development.
The acquisition of Bogner is not the first foray into the luxury goods segment for the Katjes Group. Recently, they expanded into this segment by acquiring a majority stake in the luxury apparel manufacturer Bogner. This move further diversifies the Katjes Group's portfolio, encompassing a range of confectionery, body care, and luxury fashion brands.
In conclusion, the Katjes Group's acquisition of the Bogner Group marks a strategic move for both parties, expanding the Katjes Group's business into a new market segment and further diversifying its portfolio. The acquisition is a testament to the Katjes Group's ability to profitably develop brands outside its original business and its commitment to growth and development.
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What about the potential impact of this acquisition on the Katjes Group's lifestyle, fashion-and-beauty, and finance sectors?
With the acquisition of Bogner, the Katjes Group is expected to see growth in its luxury goods business, potentially influencing its overall financial performance and brand portfolio diversity.
