Hentschel appointed as the new rapporteur for Press and Public Relations at the BPI
Caroline Hentschel Joins Federal Association of Pharmaceutical Industry as Press and Public Relations Officer
Caroline Hentschel has taken on a new role as the Press and Public Relations Officer at the Federal Association of the Pharmaceutical Industry (BPI) in Berlin, Germany. She began working in this position in December 2024.
In her new role, Hentschel supports Press Spokesperson Andreas Aumann and manages the association's communication and media relations. Her background in communication roles, including her experience with social media, makes her well-suited for this position.
Before joining BPI, Hentschel was a Communications Manager at the German Institute for Standardization (DIN), where she was responsible for managing the organization's social media. Prior to that, she worked as the Manager of Digital Communication for the Free Democratic Party (FDP) and was involved in communications at the Economic Association of the Metal Industry.
The Federal Association of the Pharmaceutical Industry, based in Berlin, is a significant organization within the German pharmaceutical industry. Its primary focus is on press and public relations, as indicated by Hentschel's role as Press and Public Relations Officer.
Hentschel's career path underscores her expertise in digital communication, public relations, and managing communication strategies in diverse organizational contexts, now applied within the pharmaceutical industry at BPI.
Andreas Aumann, Press Spokesperson at the Federal Association of the Pharmaceutical Industry, is leading the team that Hentschel is supporting. The location of BPI in Berlin suggests the organization's importance within the German pharmaceutical industry.
- digital communication plays a significant role in Hentschel's new position at the Federal Association of the Pharmaceutical Industry, as she brings her expertise from her previous work managing social media at the German Institute for Standardization and the Free Democratic Party.
- Hentschel's career shift to the Federal Association of Pharmaceutical Industry is not only a move towards the pharmaceutical sector but also a strategic step in her career, which now entails managing communication for finance and business operations within the industry.
