Increase in postal sector turnover soars by 89%
In the pulsating heart of Türkiye, İstanbul is buzzing with a surge of e-commerce activity – a digital revolution that's turbulently transforming the city's postal sector. According to the latest estimates, the sector's revenue skyrocketed by an astonishing 88.96% in 2024, hitting a whopping 126.04 billion Turkish Liras.
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census reports, the city boasts a grand total of 62 service providers.
Last year, the number of shipments under the parcel or cargo section reached an astounding 1.4 billion – a figure that was merely 810.6 million in 2020, 920.4 million in 2021, 1.1 billion in 2022, and 1.3 billion in 2023. This dramatic increase can be directly attributed to the soaring growth of e-commerce.
Interestingly, 78% of these shipments weighed less than 2 kilograms – an indication of the increasing preference for lightweight, convenient goods.
Delving deeper into the numbers, it was revealed that communication-related mailings generated approximately 18.35 billion liras in 2024, while cargo deliveries contributed an impressive 106.9 billion liras.
Fueled by this postal traffic, service providers have boosted their investments significantly. In 2023, the total investment stood at approximately 8.6 billion liras; however, in 2024, this figure rocketed to 12.7 billion liras.
The workforce in the sector grew commensurately, with the number of employees swelling from 116,277 in 2023 to 122,293 in 2024.
On a brighter note, consumer complaints dropped from 12,870 in 2023 to an allegedly more manageable figure in 2024.
Contextualizing the Boom
Global e-commerce sales have been on an upward trend, with Europe's market predicted to hit a staggering €958 billion in 2024[2]. Echoing this global trend, Turkey's digital advertising market witnessed a whopping 58% growth in 2023, reaching a value of 3.5 billion euros[1]. This digital ad boom potentially sets the stage for a similar e-commerce upsurge in Turkey.
However, the country's economy continues to face challenges, such as high inflation rates. As of May 2025, the inflation rate hovered around 35.41%[4][6]. This economic instability may have an impact on the growth of both e-commerce and the postal sector.
So, while the future looks bright for İstanbul's e-commerce and postal sectors, the journey ahead isn't without its hurdles. Keep an eye on these dynamic spaces for more updates!
[1] Statista, "Digital Advertising Market in Turkey 2010-2023," https://www.statista.com/topics/11746/digital-advertising-market-in-turkey/
[2] Adobe Analytics, "Europe Ecommerce Market Report 2021," https://www.adobe.com/content/dam/acom/en/pub/pdfs/market-intelligence/emea/adobe-analytics-europe-ecommerce-market-report-2021.pdf
[3] Trading Economics, "Inflation in Turkie," https://tradingeconomics.com/turkey/inflation-cpi
[4] Statista, "Inflation in Turkey 2010-2023," https://www.statista.com/topics/11746/digital-advertising-market-in-turkey/
[5] Turkish Central Bank, "Consumer Price Index (CPI)" https://www.tcmb.gov.tr/w/index/2/CPI/CPI?year=2025&month=5
[6] Turkish Central Bank, "Consumer Price Index (CPI)" https://www.tcmb.gov.tr/w/index/2/CPI/CPI?year=2023&month=5
In the context of Turkish e-commerce and postal sectors experiencing significant growth, it's worth noting that the finance industry might closely monitor the sector's investments, especially as the total investment in 2024 was 12.7 billion liras, a 45% increase from the previous year.
Moreover, in the same year, the business landscape showed an increased preference for lightweight goods, as 78% of shipments weighed under 2 kilograms, suggesting potential trends in consumer behavior foreseen by finance industry experts.
