India's coffee consumption set for a significant increase; Continental Coffee aiming to reach maximum production capacity by Fiscal Year 29
Continental Coffee Limited (CCL) Aims to Double Production Capacity and Establish Dominance
On the 15th of August, 2025, Continental Coffee Limited (CCL) announced plans to double its production capacity in India and Vietnam, with an ambitious goal of achieving 100% capacity utilisation by FY29[1]. This significant scale-up in production over the next 5-10 years reflects CCL's commitment to meeting the rising global and domestic demand for coffee.
In the domestic market, CCL's coffee business remains predominantly in the sachet segment, accounting for around 70% of the total business[3]. To expand the penetration of small packs, CCL is engaging in micro-marketing activities and enhancing the reach of niche segments[2].
Regarding branded sales, CCL has launched the 'Continental Greenbird' product line, indicating a strategic move to grow its branded portfolio and capture higher market share through differentiated offerings[3].
As for strategic tie-ups, while explicit partnerships or alliances are not detailed in the available information, the commissioning of expanded capacity in Vietnam (through Ngon Coffee Company Limited) and product launches suggest a broader strategy of leveraging international operations and possibly local collaborations to enable growth and market penetration[3][1].
In the global market, West Asia and Asia are identified as the most aspirational coffee markets, experiencing high growth in both in-home and out-of-home consumption[4]. Interestingly, 35-40% of CCL's export shipments go to Asia, another 35-40% to Europe, and about 10% to the American market[4]. West Asia and Asia are significant regions for CCL's coffee exports, with minimal business conducted in the Australian market[4].
CCL currently operates with a total capacity of over 75,000 million tonnes (mt) per year[1]. Around 70% of CCL's domestic business comes from branded business, while 30% comes from the private labelling & bulk coffee business[2].
By focusing on the younger generation adopting coffee as their go-to beverage and doubling its production capacity, CCL aims to establish itself as a dominant player in the coffee market over the next decade[1]. This approach aligns with India's coffee consumption, which is expected to double in the next 5-10 years[5].
[1] The Economic Times, "Continental Coffee Limited to double production capacity in India and Vietnam", August 15, 2025. [2] Business Standard, "Continental Coffee Limited's growth strategy", August 16, 2025. [3] Financial Express, "Continental Coffee Limited's expansion and branded product launch", August 17, 2025. [4] Mintel, "Global Coffee Market Trends", August 2025. [5] Nielsen, "India's coffee consumption to double in the next 5-10 years", August 2025.
- Continental Coffee Limited (CCL) aims to double its production capacity in India and Vietnam to meet the rising global and domestic demand for coffee.
- To expand the penetration of small packs in the domestic market, CCL is engaging in micro-marketing activities and enhancing the reach of niche segments.
- CCL's strategic move to grow its branded portfolio and capture higher market share includes the launch of the 'Continental Greenbird' product line.
- Around 35-40% of CCL's export shipments go to Asia, making it a significant region for CCL's coffee exports, with minimal business conducted in the Australian market.
